What “Client Service” Really Means

Dan Wieden made a speech to the wing nuts who work for him before W+K moved to their new offices in Portland’s Pearl district. I’ve read it before, but today I read it again. W+K puts “the work” first and it shows. The work comes before the client/agency relationship and before the people who do […]

Opportunity Knocks in KCMO

The Kansas City Star reports that VML is on a tear. New VML clients include the Cartoon Network, ESPN, Hallmark, Jägermeister, Petsmart and Kansas City Power & Light. Agency president Jon Cook declined to put an exact dollar on additional billings, saying only that it was “millions of dollars.” Cook said the agency has added […]

Goodness

Joi Ito, an activist, entrepreneur, and venture capitalist, spoke at Fortune’s Brainstorm event in Half Moon Bay last week. Rebecca MacKinnon, frustrated with the blind optimism found in Silicon Valley, wrote about it. Joi warned that not all kinds of capitalism lead to greater freedom or spread wealth and opportunities to everybody. “The capitalists aren’t […]

Winner of the George Parker Award for Excellence

I thought I was frustrated with this business. But after a quick visit to The Rules of Stupid, I now see my gripes are inconsequential. The blogger in question received this brief pitch from a recruiter: Please send your portfolio to superdave@enfatico.com Sent from my iPhone The lack of information and inherent assumptions therein made […]

Not Exactly A Dialogue

I’m a bit late to this party, but from what I can gather Microsoft Digital Advertising Solutions desired to say that “digital media is not about technology but about quality of communication.” So they commissioned a video from Geert Desager, a Microsoft Trade Marketing Manager in South East Asia to Bring the Love Back. [via […]

A Perspective From Where “Smoking A Fag” Is Perfectly OK

Lost amid the big Snickers ad controversy was the fact that Americans complained about an ad being aired in Britain. Here’s a perspective from Britain, written by Paul Shearer, a founding partner of Arnold London: What’s so amazing is that the ads were pulled because of complaints from the US. We Brits are supposed to […]

The Brief Looks At The Ad Biz With Depth

I’m not sure who’s behind it, but there’s a new blog called The Brief that seems to have a leg up on many other sources when it comes to ad news and gossip tidbits. Today, they have a piece on Kansas City’s Bernstein-Rein: Bernstein-Rein has added three McDonald’s co-ops to its portfolio. B-R went up […]

Stock Photography, Up Close

Talk to any professional photographer today and they’ll invariably seethe at the mention of istockphoto or other websites that are lowering the costs of stock photos (and videos), and becoming the first choice of many cost-squeezed agencies or clients. BusinessWeek takes a closer look: But what should photographers and graphic designers do? They need to […]

Payola

Ad Age knows how to start Monday off with a bang. The trade mag looked at figures from 100 companies that disclosed CMO-level compensation and determined that their average compensation was $1.5 million in 2007. About one-fourth of that came from salary ($358,000); bonus, perks and non-equity incentive pay made up another fourth ($360,000). The […]

There’s Money In Remnants

Media buyers operating in the online space already know about advertising exchanges. For the mere mortals in account service or creative, the concept is a bit fuzzier. But thanks to The New York Times, ad exchanges are coming into focus. Big publishers try to sell Web site advertising space through their sales forces at high […]