Home Depot About To Repair Its Marketing

Here in Atlanta, this is a big ‘un. From Adweek: The Home Depot is contacting consultants as it prepares to review all aspects of its $500 million-plus communications business, including creative, media, PR, digital and multicultural chores, according to sources. Might be hard for some of you to believe, but Home Depot was once a […]

Do Let The Grass Grow Under Your Feet

I’m a big fan of branded utility. So I ought to be impressed by this out of the box example from Krispy Kreme in the UK. We Heart Stuff describes the grass flip flops as an “ideal solution to those ’stuck-in-the-office-blues’ by offering stressed out city workers the chance to have that feeling of a […]

What “Client Service” Really Means

Dan Wieden made a speech to the wing nuts who work for him before W+K moved to their new offices in Portland’s Pearl district. I’ve read it before, but today I read it again. W+K puts “the work” first and it shows. The work comes before the client/agency relationship and before the people who do […]

Opportunity Knocks in KCMO

The Kansas City Star reports that VML is on a tear. New VML clients include the Cartoon Network, ESPN, Hallmark, Jägermeister, Petsmart and Kansas City Power & Light. Agency president Jon Cook declined to put an exact dollar on additional billings, saying only that it was “millions of dollars.” Cook said the agency has added […]

Goodness

Joi Ito, an activist, entrepreneur, and venture capitalist, spoke at Fortune’s Brainstorm event in Half Moon Bay last week. Rebecca MacKinnon, frustrated with the blind optimism found in Silicon Valley, wrote about it. Joi warned that not all kinds of capitalism lead to greater freedom or spread wealth and opportunities to everybody. “The capitalists aren’t […]

Winner of the George Parker Award for Excellence

I thought I was frustrated with this business. But after a quick visit to The Rules of Stupid, I now see my gripes are inconsequential. The blogger in question received this brief pitch from a recruiter: Please send your portfolio to superdave@enfatico.com Sent from my iPhone The lack of information and inherent assumptions therein made […]

Not Exactly A Dialogue

I’m a bit late to this party, but from what I can gather Microsoft Digital Advertising Solutions desired to say that “digital media is not about technology but about quality of communication.” So they commissioned a video from Geert Desager, a Microsoft Trade Marketing Manager in South East Asia to Bring the Love Back. [via […]

A Perspective From Where “Smoking A Fag” Is Perfectly OK

Lost amid the big Snickers ad controversy was the fact that Americans complained about an ad being aired in Britain. Here’s a perspective from Britain, written by Paul Shearer, a founding partner of Arnold London: What’s so amazing is that the ads were pulled because of complaints from the US. We Brits are supposed to […]