Once Upon A Time, Wunderman Was a Direct Shop

Chicago interactive shop Design Kitchen, has been bought by WPP Group’s Wunderman, an agency network busy employing revisionist history. According to Adweek, Wunderman has made a series of acquisitions over the last year-plus to increase its digital heft. These include purchasing Blast Radius last October and six interactive firms in international markets. Wunderman also bought […]

The Smaller The Pond, The Bigger The Fish

Joe Erwin of Greenville, SC agency, Erwin-Penland wrote a piece for Ad Age on attracting creative talent to smaller markets. He suggests mining the local talent pool for all its worth and employing PR tactics. He also suggests “investing considerable resources in promoting the surrounding area” as Erwin-Penland has done with “Food for Thought: A […]

Can Kia Connect?

Hyundai has managed to appeal to more upscale consumers. Now Kia wants in on the action. Thus the new Kia Borrego, a mid-size SUV with an impressive list of features, standard three row seating, and an available 337hp V8 engine. According to Colin Jeffery, ECD at Kia’s agency, David&Goliath, “After spending time with the Borrego, […]

GM Is In Pain

According to The Wall Street Journal, General Motors would be happy to consider an offer for its Buick, Saturn and Saab brands. It’s Hummer brand has already been placed on the auction block, but no takers have yet to emerge. In the past few weeks, GM stock has tumbled dramatically, falling below $10 a share […]

Battle of the Human Billboards

Rob Walker points to an interesting response to the above t-shirt. Share

A Clean, Well-Lighted Place for News

Fans of media brand, MSNBC, can now enter the brand’s cafe in Midtown Manhattan’s Rockefeller Plaza. According to Adweek, MSNBC has opened “a sleek, oh-so-stylish cafe. It’s a comfortable place to unwind, grab a sandwich or a coffee, check e-mail, surf the Net via free Wi-Fi or check the news on MSNBC.com.” Catherine Captain, vp, […]

InBev Dances Circles Around A-B

According to Ad Age, Belgium-based, Brazilian-run InBev not only has largely succeeded in controlling the media’s narrative of its $46 billion takeover bid for Anheuser-Busch, it’s also managed to emerge looking more sympathetic in the process. Public-relations experts, analysts and journalists covering the saga attribute InBev’s public-relations coup to an open and aggressive approach that […]

Creative Is Now A Commodity

But this video demonstrates that where you grow it makes a difference: Share

Long Tail Gets Caught In Lawnmower

Lee Gomes of The Wall Street Journal explores a Harvard Business School professor’s challenge to Chris Anderson’s 2006 book The Long Tail. The Long Tail theory holds that society is “increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and […]

Adidas Gets Integrated

Sid Lee, an agency in Montreal and Amsterdam, has won duties on the Adidas Originals streetwear brand according to Ad Age. As global creative agency for the Adidas Originals brand, the agency will be tasked with handling a variety of marketing duties including advertising, branding, retail design, and experiential and interactive communications. Hermann Deininger, chief […]