Building Community the Old Fashioned Way

Mercury Advertising in Bozeman has the right idea. They know advertising is a powerful medium that can (and should) be used to help people. At least some of the time. By the way, Mercury is looking for a new copywriter and art director to join their activist team. Share

Question Of The Day: Is It Just Me…

or do most of the viral/microsite/buzzworthy things get most of their traction because of ad industry publications and blogs? I’m wondering because of the Converse discussion, and it occurred to me that I’d never hear about 95% of the viral stuff unless I read it on a blog or in Adweek or something. Seems that […]

paidContent Gets Paid

Kara Swisher of All Things Digital is reporting that Rafat Ali of paidContent is about to come into to some serious coinage. Britain’s Guardian Media Group is set to announce this morning that it will buy the company that runs the high-profile digital media news site paidContent for a price “north of $30 million.” The […]

People Who Like Country Music, Also Like Vitamin Water?

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No, But I Did Watch “The Smart Show” Last Night

According to Ad Age, Holiday Inn Express and its digital agency, Digitas, are embarking on season two of “The Smart Show”, a branded entertainment offering. The 40 new episodes of “The Smart Show” will appear twice a week on blip.tv, and will air through October. 76% of the first season’s viewers indicated they would be […]

How Not to Sell Shoes in 2008

Converse is an iconic brand. Which leads me to wonder why they would choose to lean on a young woman who needlessly claims to be “hot” on five interlinked microsites—outofyourleaguegirl.com, outofyourleaguegirlonbeingcreepy.com, outofyourleaguegirlonconfidence.com, outofyourleaguegirlonpassion.com and outofyourleaguegirlonmotivation.com. According to Adweek, Converse’s agency, Anomaly, declined to comment on the effort. Share

If You Want to Have Some Say, Become A Client

Dave Linne, 47, a former creative director at Leo Burnett is now in a new role at ConAgra. That’s right, he is now a client. As senior VP-advertising, global market strategy, Linne believes he will have more impact on the work, according to Ad Age. Creatives at Nitro, DDB/San Francisco, Venables Bell & Partners, Element […]

RNC Frames One of This Year’s Defining Issues

The Republican National Committee has dropped $3.4 million to blast Barack Obama’s energy policy on television in Wisconsin, Michigan, Ohio and Pennsylvania. Brad Todd, with the firm OnMessage Inc., created the spot and said it would air through next week. Obama spokesman Hari Sevugan slapped back, saying McCain promises to “continue the Bush approach of […]

Bubbles Within Bubbles Within Bubbles

Andrew Ross Sorkin of The New York Times is in Sun Valley, Idaho for Allen & Company’s annual confab. Yesterday, Internet pioneer Marc Andreessen, who now runs the social networking site Ning, sounded his alarm. In a morning panel session titled “Looking Around the Corner to the Future” – which, like all meetings here are […]

Next Up: Think It And A Blogging Service Will Capture It

Posterous is a new blogging service that has taken the “Simplify” process to its ultimate conclusion, and given email a much needed boost in the process. Interactive agency Big Spaceship is on board, and Newsweek is writing about it. The new kid on the block is Posterous, which made its debut last week and is […]