According to The Wall Street Journal, as Russia and China grow their middle classes, American whiskey makers are making gains in those nations via a mix of street teams and advertising. Still, American whiskey makers face a challenge in making their products known to consumers in emerging markets. In Russia, Beam Global hires natives to […]
Archives for June 2008
Susan Blackmore says, a meme is not an idea, rather it’s “that which is imitated.” In other marketing 2.0 words, a meme is viral. Since, most of us in advertising today are trying to create viral videos, it might be worth taking 21 minutes to absorb this TED lecture.
Adweek is reporting that the Amsterdam office of StrawberryFrog has “severed ties to he agency’s operations in New York and elsewhere.” The 40-person group in Holland, led by Brian Elliott, who co-founded StrawberryFrog with Scott Goodson in 1999, has rebranded as Amsterdam Worldwide. Goodson remains CEO of offices in New York, Sao Paolo, Tokyo and […]
Coca-Cola and its design firm Turner Duckworth made their mark on Cannes yesterday, capturing the Grand Prix in the ad festival’s inaugural design Lions. The majority — about three quarters — of the design Lions winners were from what one would consider ad agencies, rather than from design shops. Rodney Fitch, head of the design […]
Can you name all eight players in this ad, starting from the left? Inquiring minds want to know… According to The New York Times, the ad is part of a $15 million dollar TV, print and digital effort from Grey Atlanta on behalf of Sony Ericsson WTA Tour.
Here’s one print ad in a campaign for Energizer, courtesy of DDB South Africa. See the rest here.
The more things change, the more they stay the same. Except for flour. According to The New York Times, The J. M. Smucker Company, bought the White Lily brand a year ago, and is now producing White Lily at two plants in the Midwest, instead of in downtown Knoxville, where it has been milled since […]