Doctors Look To YouTube To Boost Sales

Recently, I completed a series of videos to help a friend of mine promote his book. The videos have gotten him other publicity and also garnered an uptick in book sales. Today’s New York Times reports that doctors are also using YouTube–and giving discounts to patients for an endorsement: Last year, Cynthia Goodstein was struggling […]

An “In the Box” Idea

LOWE, Bangkok found a way to do something creative with Direct. [via Ad Goodness]

See No Evil

Jane Sample and Ad Broad consider morality in the context of an ad career. Jane says: I can see how some people think we are evil. But we are not evil. The majority of the people who work in advertising are extremely intelligent and empathetic people who CARE about the world and the people in […]

Omaha Rocks

The inside back cover of Spin Magazine’s July issue profiles “Omaha—Rock City.” It’s clearly an editorial segment from Spin, but the line between lifestyle content of this sort and a paid advertisement is pretty thin. Whatever the intention, it’s a Chamber of Commerce type listing for Omaha’s music business. The feature mentions artists Simon Joyner, […]

Media Buying Efficiencies Found

Publicis on Wednesday unveiled a new digital-advertising system that links together technologies from Google Inc., AOL, Microsoft Corp. and Yahoo Inc. The system connects Publicis’s media-buying agencies with the ad space sold by the Web giants, according to The Wall Street Journal. “We are putting the four competitors around the same table,” and “that will […]

John McCain Embraces Advergaming

Come to think of it, I was much happier in 1981, when Ronald Reagan was President and the Atari 2600 VCS was all the rage. Of course, I was 9. Here’s my Wednesday gift to you: Pork Invaders!

When All Else Fails…Make A Funny

[via From the Bottom of Everything]

Big Spaceship Wants To Beam Up More Credit

To be perfectly honest, I don’t know much about the HBO “Voyeur” thing that won a lot of Lions last week. Seems that it involved a lot of production in all kinds of media. But apparently, an agency that worked with BBDO to produce the idea thinks it deserves more credit. From Ad Age: In […]