Ian Schafer has figured out a way to monetize his Twitter feed. He's conducting an eBay auction, where the winning bidder will be allowed to co-opt the background on his Twitter page and turn it into ad space. This one-month sponsorship includes replacing of the existing background image with the image(s) of your choice, as well as replacement of my handsome photo with another image of your choice (ie. brand logo). I …
We Can’t Watch Our Way To Planetary Health
According to The New York Times, Discovery will introduce Planet Green on Wednesday, a new cable brand promoted as the first 24-hour channel dedicated to eco-friendly living. “This is an eco-tainment channel,” said Eileen O’Neill, the general manager of Planet Green. “It’s a lifestyle and entertainment channel that’s designed to activate people in the green space.” It is also intended to engage advertisers, many of …
Continue Reading about We Can’t Watch Our Way To Planetary Health →
Sharper Image To Fade Away
I don't remember if I ever bought anything at a Sharper Image, but I won't have much time left to do it. 'Cause they're going out of business: Store closing sales have just begun at all 86 Sharper Image® stores as part of a major transformation of the Sharper Image brand. Over $50 million of inventory is being sold. Discounts of 20% to 40% are now being offered on all merchandise in all stores. Consumers will be able …
Today In Twitterverse: Unnecessary Trademarks
Ian Schafer, CEO of Deep Focus points out that Avenue A has no business claiming legal rights to the term "social influence marketing." Brian Morrissey of Adweek, in response to this says, "i must TM 'digitalia' before someone else gets to it." …
Continue Reading about Today In Twitterverse: Unnecessary Trademarks →
Every Drop Is Greenwashed
In today's installment of "Consumed," New York Times Magazine writer Rob Walker shines a light on FIJI Water's attempt to paint itself green. It's not an easy task for a company that ships a heavy product in plastic containers many thousands of miles to market. “Any time you see negative stories in the press, you have to figure out how to respond,” says Rob Six, FIJI Water’s vice president for corporate …