MySpace is collaborating with best-selling Brazilian author Paulo Coelho to make a user-generated movie of his book The Witch of Portobello. Users can submit videos focusing on one of the book’s characters to MySpaceTV or Coelho’s MySpace page, and up to 15 winning submissions will be molded into a video “mash-up” called “The Experimental Witch.” […]
Peter Seligmann, CEO-chairman of Conservation International, delivered a keynote address at Advertising Age’s Green Conference in New York yesterday, telling brand managers it’s okay to be not perfect. In the current environment, accusations of “greenwashing” have become the norm, but that’s no excuse to sit on the sidelines. None of us are pure. None of […]
According to The Wall Street Journal, square pegs don’t fit into round holes. Walt Disney Co.’s ABC News is close to scrapping the current format of its daily “World News” Webcast, an online version of the evening news anchored by Charles Gibson, which the network trumpeted as a major step into its digital future when […]
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This script would not have been written, nor sold to a client, two years ago.
WPP has yet another new name for its new agency created to handle Dell. Here’s the official press release. WPP, one of the world’s leading communications services groups, today announced that Project Da Vinci, the global marketing services firm being built with Dell Inc. as its first client, has a new permanent name and identity: […]
According to Ad Age, Converse commissioned reclusive Strokes’ frontman, Julian Casablancas, to help celebrate the brand’s 100th birthday. The home of Chuck Taylor is hoping a new song, “My Drive Thru,” featuring Mr. Casablancas, Pharrell Williams and white-hot indie songstress Santogold, can renew the century-old shoe brand’s status as the indie music scene’s footwear of […]