Character Sketches Needed

MySpace is collaborating with best-selling Brazilian author Paulo Coelho to make a user-generated movie of his book The Witch of Portobello. Users can submit videos focusing on one of the book’s characters to MySpaceTV or Coelho’s MySpace page, and up to 15 winning submissions will be molded into a video “mash-up” called “The Experimental Witch.” […]

Striving For Perfection

Peter Seligmann, CEO-chairman of Conservation International, delivered a keynote address at Advertising Age’s Green Conference in New York yesterday, telling brand managers it’s okay to be not perfect. In the current environment, accusations of “greenwashing” have become the norm, but that’s no excuse to sit on the sidelines. None of us are pure. None of […]

Anchors Away

According to The Wall Street Journal, square pegs don’t fit into round holes. Walt Disney Co.’s ABC News is close to scrapping the current format of its daily “World News” Webcast, an online version of the evening news anchored by Charles Gibson, which the network trumpeted as a major step into its digital future when […]

Social Media Is Counter-Intuitive And Other Neat Slides

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Minus 2.0

Hugh MacLeod can be counted on to deliver humorous material. He tends to drop it in a cartoon, but today we look at his latest list—“10 THINGS I HATE ABOUT WEB 2.0.” I’ll cherry pick a few for our purposes here: 1. Reconciling the huge gap between how interesting and important you tell your clients […]

Blogs and Candy

This script would not have been written, nor sold to a client, two years ago.

From DaVinci To Synarchy To Enfatico

WPP has yet another new name for its new agency created to handle Dell. Here’s the official press release. WPP, one of the world’s leading communications services groups, today announced that Project Da Vinci, the global marketing services firm being built with Dell Inc. as its first client, has a new permanent name and identity: […]

Lace Up Your Cons And Dance

According to Ad Age, Converse commissioned reclusive Strokes’ frontman, Julian Casablancas, to help celebrate the brand’s 100th birthday. The home of Chuck Taylor is hoping a new song, “My Drive Thru,” featuring Mr. Casablancas, Pharrell Williams and white-hot indie songstress Santogold, can renew the century-old shoe brand’s status as the indie music scene’s footwear of […]