According to Ad Age, Hollywood’s oldest talent shop, the 110-year-old William Morris Agency, is partnering with a triumvirate of digital media, wireless and advertising executives to create a joint venture called Agency 3.0, a digital-marketing-services company seeking to marry digital technology to strategically developed content. The new venture aims to “bring the ad dollars that […]
CBS substantially increased the number of archived television shows streamed free on the Web, the latest salvo in the battle among traditional broadcasters to capture viewers online. CBS will add episodes of “The Love Boat” and “Twin Peaks,” among other shows, to its new and vintage Web offerings. The programs are broadcast on the CBS […]
Tribal DDB bought a full page ad in the May issue of Creativity. It’s a long copy ad full of dense prose that leads nowhere. Which, given the clincher, is clearly the point: Nobody Forwards Print Oddly, this message comes inside the new Creativity, a magazine that has upgraded it’s packaging considerably with this latest […]
Stowe Boyd can’t be bothered with long form come ons. So he invented the micro pitch, which he calls Twitpitch after Twitter, of course. I can’t believe what a pain in the ass it still is to do something as basic as trying to schedule meetings with startups at a conference. All companies who would […]
According to Ad Age, Digitas is getting into the branded-content game with the launch of a new offering called The Third Act. Third Act will develop and produce branded-content ideas and manage distribution strategies for the content. It sits under the umbrella of Digitas, part of Publicis Groupe, and will serve both Digitas clients and […]
Back in the day, I used to find myself at Denny’s late night, after a Dead show. So, when I learned that Denny’s is supporting emerging bands with it’s new All Night Diner campaign, I took note, for seldom do promotions fit the brand this well. The program called “Adopt-a-Band” provides free meals, promotional support, […]
How was your day? Dear Jane Sample decided to summarize her day in logos: Looks like a fairly eventful day to me.