I’ve never heard of Toms Shoes until a couple of minutes ago. I’m sorry to say I’m not attracted to their footwear, but I love where they’re going with their give-away concept. [via Fresh Creation]
Super sensitive conservatives are freaking out about Rachel Ray’s choice of neckwear in a Dunkin’ Donuts spot. Apparently, the scarf is like some kind of gang sign, except the gang in question is from Palestine. I wonder if this means I need to boycott falafel to prove my loyalty to the USA. I hope not. [...]
Chicago Sun Times advertising writer, Lewis Lazare, likes him some Michigan. “Pure Michigan” is a pure delight. We’re talking, of course, about the exquisite ongoing ad campaign developed by McCann Erickson/Detroit to promote tourism in Michigan. What makes this “Pure Michigan” effort stand apart — way apart — is the stunning voice-over copy. Listening to [...]
Stuart Elliott points to Coors Light’s efforts to reach beer drinkers on Facebook, MySpace and YouTube. When it comes to the new media, “Everyone, particularly in offline businesses like ours, is still in a very experimental phase,” Andy England, chief marketing officer at Coors Brewing, said. “We, along with our agencies, are trying to learn [...]
The Wall Street Journal airs some laundry in their front page piece on the Busch clan of St. Louis. Ostensibly, the article is about Belgian giant InBev’s possible bid for Anheuser, but it delves deep into family history and the tensions therein. An offer by InBev would put the 43-year-old August A. Busch IV in [...]
Joseph Jaffe, author of Join the Conversation, writing in Adweek, offers some good advice. The movie Rounders contains a life lesson: “When sitting down at the poker table, look around for the sucker. If you don’t recognize the sucker, get up and leave, because the sucker is you.” Along the same lines, the next time [...]
Return to the Outdoors is a campaign from Timex, in support of the watchmaker’s Expedition brand. I don’t know if Patagonia CEO, Yvon Chouinard, wears a Timex or not, but it would be hard to find a better spokesman for the outdoors lifestyle.
Renny is getting his Ling on. “The continual need to be social, to greet, to interact, to converse and to carry out parting rituals obviates the need for the totemically-based rituals. We are, in effect [through mobile communications] continually recharging the symbolic value of our social links” (p.66) Amazon link: New Tech, New Ties