Honest Tea is a product you might like, if you try it. To that end, the brand seeks to provide 2 million free samples this summer, according to Ad Age. "How many messages are people hit with every day?" asked Seth Goldman, founder of Honest Tea, which is 40%-owned by Coca-Cola. "It's the quality of impressions [that are important], if you were to look at conversions to consumers," said Mr. Goldman, whose brand is …
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