According to The Wall Street Journal, Publicis reached into the archives for Citigroup. Beginning this weekend, Citigroup will kick off a global ad campaign that reprises the tagline “The Citi Never Sleeps,” which made its debut in 1978. In digging into its marketing vault, Citi is engaging in the popular ad strategy of using a […]
Winners in The 12th annual Webby Awards competition have been determined. With nearly 70 categories, Web Site entries make up the majority of Webby Awards Winners, Nominees and Honorees. According to the Webby Awards, “Some are beautiful to look at and interact with. Others are a testament to usability and functionality. And a handful excel […]
The Girl Riot is a first-year copywriter, with a style guide. Her blog, view from the bottom has an interesting pitch. YOU COULD BE GETTING YOUR ADVERTISING COMMENTARY FROM A MORE EXPERIENCED, HIGHER-PAID, AND PRETTIER AD EXEC. BUT THE DOWNBEAT AND BASS LINE ARE IN OUR HANDS– THE ADSTAR WANNABES CLIMBING THE CORPORATE LADDER. AS […]
GSD&M Idea City took some punches but it isn’t going to take a knee. Adweek reports that the Austin-based agency has picked up duties on the $30 million L.L. Bean account. The agency was also re-hired on the U.S. Air Force account last month following a review.
Little Rock, Arkansas is home to Cranford Johnson Robinson Woods, one of the largest and most established full-service communications firms in the Mid South. According to the agency’s blog, Wayne Cranford and Jim Johnson opened the doors to their new agency in 1961. In 1989, Cranford Johnson Robinson merged with Shelby and Wayne Woods’ tourism […]
According to Ad Age’s annual U.S. Ad Agencies Ranked By Revenue report, 537 U.S. ad agencies reported income in excess of one million dollars last year. I must admit I’ve always enjoyed looking at this report. It’s simple in structure, but it offers lots of things to ponder. “Are these real numbers?” is one thing […]
According to Ad Age, revenue for U.S. agencies — advertising, marketing services and media — jumped 8.6% in 2007 despite a tepid ad market. And for that, you can thank digital. While it comes as no surprise that revenue at digital specialty agencies rocketed last year (up 26.8% in the U.S.), it’s clear that digital […]