Citi’s Looking for a Revival

According to The Wall Street Journal, Publicis reached into the archives for Citigroup. Beginning this weekend, Citigroup will kick off a global ad campaign that reprises the tagline “The Citi Never Sleeps,” which made its debut in 1978. In digging into its marketing vault, Citi is engaging in the popular ad strategy of using a […]

Webby Awards Emerging With The Industry

Winners in The 12th annual Webby Awards competition have been determined. With nearly 70 categories, Web Site entries make up the majority of Webby Awards Winners, Nominees and Honorees. According to the Webby Awards, “Some are beautiful to look at and interact with. Others are a testament to usability and functionality. And a handful excel […]

Today In Twitterverse: Strunk’s Is Power

The Girl Riot is a first-year copywriter, with a style guide. Her blog, view from the bottom has an interesting pitch. YOU COULD BE GETTING YOUR ADVERTISING COMMENTARY FROM A MORE EXPERIENCED, HIGHER-PAID, AND PRETTIER AD EXEC. BUT THE DOWNBEAT AND BASS LINE ARE IN OUR HANDS– THE ADSTAR WANNABES CLIMBING THE CORPORATE LADDER. AS […]

Blucher Mocs For All!

GSD&M Idea City took some punches but it isn’t going to take a knee. Adweek reports that the Austin-based agency has picked up duties on the $30 million L.L. Bean account. The agency was also re-hired on the U.S. Air Force account last month following a review.

Careful Where You Click

Driving innovation on the web is big news. So big, it tends to overshadow the nefarious sideshows which are fast becoming a daily threat. According to the Los Angeles Times, scammers rebuffed by better email protections are now turning to soc nets to perpetrate their crimes. Social networking sites, which let users create detailed profile […]

Agencies In Strange Places: 15th In A Series

Little Rock, Arkansas is home to Cranford Johnson Robinson Woods, one of the largest and most established full-service communications firms in the Mid South. According to the agency’s blog, Wayne Cranford and Jim Johnson opened the doors to their new agency in 1961. In 1989, Cranford Johnson Robinson merged with Shelby and Wayne Woods’ tourism […]

All Work And No Play Makes For Environmental Disaster

David Roberts writing for Fast Company questions American’s zeal for overworking and measures the impact of this hyperactivity on the environment. The United States leads the world in two categories: work and waste. American employees put in more hours and take fewer vacations than just about anyone else in the industrialized world, and our individual […]

Running The Agency Numbers

According to Ad Age’s annual U.S. Ad Agencies Ranked By Revenue report, 537 U.S. ad agencies reported income in excess of one million dollars last year. I must admit I’ve always enjoyed looking at this report. It’s simple in structure, but it offers lots of things to ponder. “Are these real numbers?” is one thing […]

Armano To Marketers: Do Something Useful

David Armano, VP of Experience Design with Critical Mass, writing in Adweek says, “Many advertisers aren’t focused on building the digital applications that people want to use; they’re focused on somehow cramming marketing into them.” Armano’s way out of the forest: 1) Usefulness. 2) Utility. 3) Ubiquity. He calls them the “Three U’s of Advertising […]

Digital’s Digits Keeps Industry In The Black

According to Ad Age, revenue for U.S. agencies — advertising, marketing services and media — jumped 8.6% in 2007 despite a tepid ad market. And for that, you can thank digital. While it comes as no surprise that revenue at digital specialty agencies rocketed last year (up 26.8% in the U.S.), it’s clear that digital […]