Louis Vuitton and Ogilvy Interactive won a Webby for their “Countless Journeys” site, which is also supported in print and TV. The video above is content from the site. Catherine Deneuve shares her Paris with us, seducing us into thinking we’ll need Louis Vuitton luggage when we arrive at Charles De Gaulle.
Coolspotters is a new site that caters to the celebrity and brand obsessed. Pepsi is running ads under an exclusive argreement. Tech Crunch is saying nice things. And the firm’s CEO is blogging. Coolspotters is new. The launch is beta. Features will come and go, parts of the site will change – all of which […]
According to Ad Age, “On the Road Again … Spain,” a new show from PBS starring Gwyneth Paltrow, Mario Batali, New York Times food critic Mark Bittman and Spanish actress/singer Claudia Bassols, will be sponsored by Chipotle Mexican Grill. The deal marks Chipolte’s maiden voyage into TV. Jim Adams, the chain’s exec VP-marketing, said it […]
MoveOn.org is sponsoring Obama in 30 Seconds, a contest for its members. I’m not sure I totally buy the implied message or ending of this (and I’m an Obama supporter), but I really like this spot: Very, very clever.
According to The New York Times, MTV is having a lot of success with “podbusting,” sponsored content that is almost indistinguishable from the entertainment programming. “The results are amazing,” Hank Close, the president for sales at MTV Networks, said. “In many of these messages we’re seeing 100 percent retention.” “We are increasingly being asked by […]
Over at Nerve.com, you can dive into The 50 Greatest Commercial Parodies of All Time. Granted, most of them are from Saturday Night Live, but there are some others, too. What’s your favorite?
Sean Howard, Director of Strategy and Innovation at Lift Communications, a brand experience studio in Toronto, Canada, has an interesting new mantra for his personal site, Craphammer. I am not for sale. Is not everything for sale? Does not everyone have their price? I have a job yet no company owns my soul. I am […]