Rosemary Watson, I love you.
According to Valleywag, “prices in the online advertising’s world bargain bin are cratering.” Owen Thomas of Valleywag writes: The business of brokering ads is failing advertisers and publishers. Advertisers don’t want to spray their ads across the Web; they want to target them to the right audiences. Publishers, meanwhile, would like to see their products […]
[via Daily Biz, who says he would never stoop to working on a lottery account]
Noah Brier, a strategist at Naked Communications, is up to something. It looks like this:
Joi Ito is venture capitalist with interest in Creative Commons, Digital Garage, Technorati, WITNESS and Six Apart.
Two of the nation’s most prominent African-American media organizations–Radio One (a division of Interactive One) and AllHipHop.com–today announced a five year deal to create the largest and most scaleable online advertising network targeting African-American consumers. The combined traffic of both entities will give advertisers access to more than 4 million monthly unique visitors and over […]
Looking at 2007 earnings reports, Ad Age notes the health of the industry’s top indies—Richards Group, Doner, Wieden + Kennedy, RPA and Cramer-Krasselt in particular. In terms of U.S. revenue, the hardest-charging independent is Chicago-based Cramer-Krasselt, which grew domestic revenue more than 16% last year to $137.2 million, thanks partly to account wins such as […]