Brian Morrissey of Adweek is writing about Web 2.0 companies that are built on customer-centric models. He names Zappos, Etsy, Threadless, Craigslist and Yelp as leading examples and gives his piece depth by describing the lengths Zappos goes to engage with customers. But there’s something else in the article that I’m attracted to. Google’s home […]
Media Rights Capitol, a content company backed by WPP, Goldman Sachs and AT&T has purchased the Sunday night slot from ailing CW network, which is jointly owned by CBS Corp. and Time Warner. The Wall Street Journal says, it’s “unusual” to sell a stake in a block of prime-time programming to an outside entity. Prime-time […]
I like the idea of a Humanitarian Lion, and I know many ad people want to do meaningful work, if only to wipe away the stench. What say you, would you, or the agency you work for, take part in something like this? Would your clients?
Marketing via cellphones is forecast to be one of the next hot trends, but many advertisers are still hesitant to empty their pockets on mobile-ad campaigns. One reason: There isn’t yet a reliable source of data that show what Web sites and features consumers are accessing on their mobile devices. Measurement firms such as Nielsen […]
Microsoft wasn’t willing to pay a premium for Yahoo, a company that would have helped them compete against Google, but the Redmond software titan still intends to move aggressively into online advertising. BusinessWeek has the story : It may be impossible to catch Google in search advertising. The company dominates the market, taking in 77% […]
This Ad Age article about Subaru caught my eye: Subaru of America is moving its digital account from one of the industry’s hottest specialists, R/GA, to its Interpublic Group of Cos. sibling, Carmichael Lynch, Minneapolis. The business moved without a review and was part of a consolidation. Subaru had no issues with R/GA, a spokesman […]
Before I went into advertising, I worked on Capitol Hill for American Rivers. So, this ad from New Belgium Brewing in Fort Collins appeals to me. It’s the work of Cultivator Advertising & Design in Denver. Here’s more information on the decommissioning of Condit Hydroelectric Project. [via The Denver Egotist]