My head is spinning. Yvon Chouinard’s memoir/manifesto, Let My People Go Surfing: The Education of a Reluctant Businessman, is the reason. I don’t know that I can successfully convey how important this book is. Yet, it’s imperative that I try. First, let me say this book is the best “ad” I’ve ever seen. I’ve been [...]
We Can Do Better Than Spam. Can’t We?
May 30, 2008 By Leave a Comment
Scott Karp of Publishing 2.0 always has thought provoking content to share, which makes him one of the best bloggers I know of. In a recent post, he states that “most online advertising creates NO value for consumers.” I’m not sure many other forms of advertising create value for consumers either, but I digress. Consider [...]
Wrong Word
May 30, 2008 By Leave a Comment
Do you crave intimacy with the brands in your life? Please tell me the answer is “no.” Writing in BusinessWeek, Sohrab Vossoughi, founder and President of ZIBA Design claims intimacy is desired. Umpqua had to understand its own culture. What did Umpqua believe in? What was it good at? What did it stand for? What [...]
Dior Drops Sharon Like A Stone
May 30, 2008 By 4 Comments
The New York Times points to the downside of celebrity endorsement. Christian Dior, the French fashion brand, has become the latest global company to learn a hard lesson about the danger of offending Chinese pride. Facing the possibility of a boycott of its products, the luxury company said on Thursday that it had dropped the [...]
Using That Gold Pencil As A Back Scratcher
May 29, 2008 By 2 Comments
Over at Ad Age’s The Big Tent Cat Lopez makes the surprisingly honest admission that he has to butter up other people in order to win awards. I’ve been on a few awards juries, and they’ve all been great experiences, if not for the advertising itself as much as the lessons I’ve learned in human [...]
Wherefore Art Thou, Hill | Holliday?
May 29, 2008 By 3 Comments
Hill | Holliday hasn’t updated their website since April 11th. I’m certain there are good reasons for it. Most likely the people who have been chosen to update the site are busy solving client problems (like finding Rachel Ray a new scarf). I get it. But, I also get that a blog as agency site [...]
Ad Guy Wants To Make Ecology Popular
May 29, 2008 By Leave a Comment
If I read the press release correctly, Los Angeles agency 86theonions is now calling itself ecopop. In Chad Rea’s own words, “ecopop is about merging capitalism and global responsibility with a populist/iconic slant. Unlike the current trend, which involves corporate grandstanding and asking consumers to change, ecopop is committed to creating demand, influence, social currency, [...]
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