Louis Hau, Media Reporter for Forbes, explores an undervalued resource in the newspaper business–the proper monetization of which could be a big help to a struggling industry. Here’s one of the most perplexing aspects of the newspaper business: Readers love the sports section, but advertisers couldn’t care less. As the industry struggles to staunch the […]
From Wired News: Targeted ads might be a brass ring for the online marketers, but consumers just aren’t buying it. According to a recent Harris Interactive survey, 59 percent of Americans take exception to Microsoft, Google, and Yahoo tracking their online activities for marketing purposes. The nationwide survey was conducted with the help of Dr. […]
Über stay at home mommy blogger, Heather Armstong, a.k.a. “Dooce,” is often profiled in MSM. Today, it’s Career Journal’s turn to mine for material. Here’s what I learned this time: Shani Higgins, Technorati’s vice president of business development, estimates Dooce.com could yield as much as $40,000 a month in ad revenue from companies coveting her […]
According to Ernie Schenck, Hill Holliday is settling into its new offices at 53 State St, Boston, MA 02109, USA.
Are you hoping to see Obama and Clinton run together to beat back the Republican machine? If so, here’s what such a move might look like. The image is actually an ad for Hogeschool-Universiteit Brussel in Belgium, which claims to be a college and university in one. Clearly, they teach Advanced Photoshop there. [via Copyranter]
Online, it’s all about community. Building community, embracing community, listening to the community. According to USA TODAY, offline marketing is more about “the neighborhood.” Many Starbucks stores now boast that they have the best espresso “in the neighborhood.” Applebee’s has a new slogan: “It’s a whole new neighborhood.” Wal-Mart’s smaller-scale suburban stores call themselves Wal-Mart […]
Rupert Murdoch’s News Corporation is in talks with Microsoft about joining in its contested bid for Yahoo, a move that could result in the union of Yahoo, Microsoft’s MSN and News Corporation’s MySpace. The New York Times calls the three-headed beast “a behemoth that would upend the Internet landscape.”
A trade group representing several large Internet companies sent a letter detailing “strong opposition” to a New York state bill that would limit the companies’ ability to collect information for targeted advertising. “[The bill] is unnecessary, most likely unconstitutional, and would have profound implications for the future of Internet advertising and the availability of free […]