Olay for You, an online product- recommendation program that’s attracted more than a million visitors since January, is getting some play in Ad Age. I’ll give it some more here because I like to see online initiatives with offline legs. Wal-Mart Stores has begun testing an in-store version of Olay for You via kiosks in […]
Hugh Macleod is writing a book about creativity in Alpine, Texas. Facebook is a pain in the ass (or whichever body part it comes into contact with).
The Barbarian Group launched a new self-promo site. It’s good. Rick Webb, Co-Founder and COO, explains: Taking six months to make a website is pretty ridiculous, but we were doing several things during that time. building a whole publishing platform. This site has a full, rails-based custom, multi-level blogging platform. Each employee has a blog, […]
According to The New York Times, gasoline prices surpassed $3.50 a gallon nationwide for the first time and oil jumped to a record high on Monday. Given the intense price pressure on consumers, it’s interesting to note this article in Ad Age about consumers buying gas on brand preference, not price. Karen Wildman, brand and […]
I love the copy in this new spot from DIRECTV. Here’s the cable exec’s babble: Problem: People everywhere are hooking up their new flatscreens to DIRECTV and they are blown away by the picture and all the amazing HD channels. Solution: We go viral. We get on the net and we blog it out. Ta […]
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