When I filled up my Pathfinder yesterday, I realized that $3.54/gallon means a $70 tank–double what it cost me a short time ago. Naturally, this type of inflation has dire consequences for the economy. For the first time since 1980, consumers are driving less. Last year, the amount of miles driven declined 0.4%. The previous [...]
Transparency Or Jail
April 28, 2008 By Leave a Comment
According to Ad Age, Word-of-mouth marketing in the U.K. will face radical restrictions starting May 26, when it will become a criminal offense for brands to seed positive messages online without making the origin of the message clear. The rules make it an offense to blog, use brand ambassadors or seed viral ads while “falsely [...]
Brands Need To Think Before They Tweet
April 28, 2008 By Leave a Comment
John Dodds speaking about Twitter Spam, alternatively known as Twam or Spitter, says companies need to be receptive to direct messaging on Twitter, but not use the service to blast their pitches shotgun style. When we market our company’s products/services, we have to remember that part of the job is to to be the individual’s [...]
Agencies In Strange Places: 14th In A Series
April 28, 2008 By 12 Comments
Ad Age looks into the glaring Fort Lauderdale sun and sees Zimmerman Advertising, a bright spot in South Florida’s agency lineup. Zimmerman Advertising launched in 1984 in a 400-square-foot space in a strip mall with used office furniture. Its expertise was pretty much limited to car-dealer ads. Mr. Zimmerman slowly grew his business, taking on [...]
Craft Site Uses Rhythm Method
April 24, 2008 By Leave a Comment
We get press releases everyday telling me about people I don’t know moving into jobs you could care less about. Such is the nature of running a site like this. Here’s a decided twist on things from Etsy: [via Scott Goodson]
The Bloatosphere Has Lots of Room for Real Reporting
April 24, 2008 By 3 Comments
Journalists Marc Glaser and William Bastone discuss Barstone’s site, The Smoking Gun and topics related, on NPR’s MediaShift site. The Smoking Gun started 11 years ago as a side project for Village Voice organized-crime reporter William Bastone. It has since been sold to Time Warner, but its core mission and staff size hasn’t changed; it’s [...]
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