The ever-generous Tom Asacker sent me a serious looking hard bound book, The Ad Men and Women: A Biographical Dictionary of Advertising, edited by Edd Applegate. I finally cracked the tome and read the chapter on Howard Luck Gossage, written by academic Kim B. Rotzoll. Here is a passage I particularly like (from page 160): They (advertising practitioners) regard the audience incorrectly—as individuals gathered by the …
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