BusinessWeek took an interest in Clay Shirky’s new book about what happens when people are given the tools to do things together, without needing traditional organizational structures. In his book, Here Comes Everybody: The Power of Organizing Without Organizations, author and NYU faculty member Clay Shirky describes the profound impact of social technological tools on […]
Over at Small Agency Diary, Phil Johnson of PJA Advertising & Marketing tackles the topic of why good clients are good and bad clients are bad. I’ve always heard agency people complain about clients who treat them badly. My attitude has been “Why should we get special treatment?” Have you ever watched a tenure battle […]
Chrysler doesn’t just make cars. ChryslerListens. According to Ad Age, Chrysler also reframed the focus group, presumably while listening, calling it “on-demand customer collaboration” instead. Bold moves.
Not content to rest on their laurels, Red Bull appears ready to jump into the cola wars, a reader passed along a photo of a tri-fold brochure on the product: On the reverse, a list of ingredients: Coca Leaf Kola Nut Lemon/Lime Clove Cinnamon Cardamon Pine Corn Mint Galangal Vanilla Ginger Mace Cacao Licorice Orange […]
The New York Times wants us to know how tapped into the culture Scion, and their agency, is. Toyota will let Scion owners design their own personal “coat of arms” online. In making their personalized crests, Scion owners can choose from among hundreds of symbols, all designed by a professional graffiti artist. The symbols range […]
I’ve worked on tourism accounts, and I know it’s not easy. You have to satisfy lots of different audiences, not the least of which are the politicians ponying up the cash for the campaign. So there’s often a montage of footage that tries to avoid preconceived notions. Today, New Jersey launches a new campaign with […]
Radio, like newspapers, is being hit with body blows from the internet. Here’s the latest round: iLike, a social network for music fans, is scoring big today with the pre-release of R.E.M.’s new album. The roll-out, the first of its kind for a major act, will allow fans to stream and share Accelerate in its […]
Planners are known to inhabit all sorts of out-of-the-way corners of the bloatosphere. They make up their own worlds in fact, wherein big thoughts are free to roam. By clicking around a bit in this realm, I managed to stumble upon Sarah of Digital Rain. She’s writing about The Method of Loci and how it […]