I don't understand how this got by legal. You can't overtly market beer to kids, including college kids. Everyone knows said demo is a must have, but rarely do you see it called out like this. [via Your Monkey Called] …
Eight-Second Content Bursts
Ad Age looks at the LA Times use of digital outdoor boards. Los Angelenos plagued by traffic delays or seeking a productive roadside distraction will be able to catch exclusive news via 10 digital billboards placed across the city by Clear Channel Outdoor. The Los Angeles Times is the first newspaper to use the company's digital billboards and web-based interface for news alerts and branding. The editorial content …
Which Is Worse: Bad Service Or Bad Emissions?
I've been working on some "green" intiatives for a client of mine this week, so this story caught my eye: British environmentalists say a Chicago-to-London American Airlines flight was "obscene" because it carried only five passengers. The Feb. 9 flight used 22,000 gallons of fuel to carry the passengers on the trans-Atlantic route, a decision Friends of the Earth said was environmentally irresponsible, The Telegraph …
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Deep Into Data
Is the web a place best suited to brand building or to direct marketing? It's a popular debate inside agencies and client boardrooms. According to The New York Times, Alaska Airlines is on the DM side of this equation. Alaska Airlines is introducing a system on the Internet to create unique advertisements for people as they surf the Web. The company is combining data from several sources to paint a picture of the …
Universal Ad Truth #4120: Bad Is Bad, No Matter Where It Runs
According to The Wall Street Journal, Heng Yuan Xiang Group, a top Chinese wool producer, wanted to celebrate its sponsorship of this summer's Beijing Olympics. So the wool company began running a 60-second ad in February, during the celebration of Lunar New Year, China's biggest holiday. When the Chinese public first saw the ad, some people thought their TV sets were broken. Viewers savaged the commercial in print …
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American Ingenuity Part of the Script In Dubailand
American entertainment companies are lining up to deliver their brand experiences in a land far far away. Mark Shapiro, Six Flags' CEO According to Los Angeles Times, Six Flags Inc., will develop a thrill park in the United Arab Emirates as part of a massive entertainment and amusement complex in the country known as Dubailand. The Six Flags park is the latest addition to Dubailand, a 3-billion-square-foot project …
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For Many Corporations, Transparency Is Still A Joke
Charles Handy, an Irish author specialising in organisational behaviour and management, used the stage NPR's Marketplace provided him to call for reform. The tall towers that house our corporations are the new palaces of our day, the places where real power resides, but those towers are full of paradoxes. Made of glass, you can't see inside. They're pillars of our democracy, but they are run as totalitarian states. …
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Sticks and Stones…
Agency Spy ran with a piece about John Rausch, formerly a Group CD at Euro RSCG/Chicago, running amok and causing a "mini-coup" in the agency's creative department. Which isn't that big of a deal, I suppose. What I like about this post is the fact that the shop's Chairman and Chief Creative Officer, Steffan Postaer--who is in South Africa on a shoot, according to his blog--stepped up to the plate in the …