Today In Twitterverse: “Award Culture” Is Next In Line for Disruption

David Armano is VP of Experience Design with Critical Mass, a professional services firm with a sweet spot for creating outstanding experiences.

Determined

Ad agencies are always on the lookout for their next award. TBD Agency in Bend, Oregon recently won an award that actually means something outside the creative department. Oregon Business magazine named TBD one of “The 100 Best Companies to Work for In Oregon.”

Online Ads: $21 Billion in the US, $45 Billion Global

In case you missed these figures this morning, two reports were released today pegging the size of internet advertising The Internet Advertising Bureau released their annual report this morning estimating the 2007 US internet ad spend at $21.1 billion, representing roughly a 25% increase over 2006’s figures (roughly $16.9 billion if memory serves correctly). Meanwhile, […]

Obamarketing

From a purely marketing standpoint, Barack Obama has created the most sophisticated marketing campaign I’ve ever seen. I think there are some lessons advertising agencies can learn from this. It’s the subject of my new column on Talent Zoo, which you can read right here: Putting policies and positions aside for this discussion, Barack Obama […]

Pfizer to Withdraw Lipitor Ads Featuring Dr. Jarvik

Following up a story we ran a few weeks ago regarding Dr. Jarvik and the use of a body double, Pfizer today announced that they are voluntarily withdrawing all advertising featuring Dr. Jarvik. From the press release: ‘…the way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions […]

Should I Tweet, Or Should I Tumble Now?

courtesy of Twumble BTW, I started “playing around” with Tumblr last week. Like Ning, it’s an impressive offering. I just don’t know how much more active I need to be online. Not much more, is what I’m thinking.

Knowing Where To Drill Is Key. Knowing How To Drill Is Also Good.

One of my favorite bloggers, Scott Karp, is at it again. He’s eloquently addressing the things I’m thinking about and working on in a way that shines light precisely where I need it, when I need it. Yes, Karp’s that good. I think you’re going to see more social networking sites go vertical, but they […]

Measurement Means Money

Microsoft will test a new way to measure the effectiveness of Internet advertising. The move follows its purchase of online marketing company aQuantive for $6 billion last year in an effort to capitalize on the fast-growing online ad market and better compete against Google. Microsoft’s “Engagement Mapping” is due to begin in beta form on […]