Following up a story we ran a few weeks ago regarding Dr. Jarvik and the use of a body double, Pfizer today announced that they are voluntarily withdrawing all advertising featuring Dr. Jarvik. From the press release: ‘…the way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions […]
courtesy of Twumble BTW, I started “playing around” with Tumblr last week. Like Ning, it’s an impressive offering. I just don’t know how much more active I need to be online. Not much more, is what I’m thinking.
Microsoft will test a new way to measure the effectiveness of Internet advertising. The move follows its purchase of online marketing company aQuantive for $6 billion last year in an effort to capitalize on the fast-growing online ad market and better compete against Google. Microsoft’s “Engagement Mapping” is due to begin in beta form on […]
I loathe vanity-driven plastic surgery. So, these ads from McCann Erickson/Argentina promoting the use of Chevrolet Official Service Centers, caught my eye. Of course, the premise doesn’t make any sense, given that doctors “fix” health problems everyday. [via Ads of the World]
Wired’s running a feature called “Free! Why $0.00 Is the Future of Business.” Nat Ives of Ad Age spoke to Chris “Long Tail” Anderson, Editor of Wired, about the free economy. There’s much to absorb in Anderson’s thinking. Like this: The third model of free is the gift economy. This is what used to be […]
Fred Wilson is Managing Partner at Union Square Ventures in NYC.
Talking Points Memo is the first Internet-only news operation to receive the George Polk Award, an award for Internet reporting given by the Center for Public Integrity. the TPM newsroom in Manhattan I like how The New York Times frames the story: Of the many landmarks along a journalist’s career, two are among those that […]
Everyone’s talking about Microsoft’s desire for Yahoo, but there’s another powerful company busy courting a playing-hard-to-get bride. LA Times has the story: Electronic Arts Inc. on Sunday launched a $2-billion takeover bid for troubled video game publisher Take-Two Interactive Software Inc., stepping up the industry’s torrid pace of consolidation. EA disclosed that Take-Two, the New […]