Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign. So what’s with the headline? It’s almost as if the brand is saying, “Hey, this is a tennis star, not a sex object.” Except they’re not. Toth Brand Imaging is behind the work.
Archives for February 2008
Chicago Tribune reports that 48% of teenagers bought no CDs at all in 2007, up from 38% in 2006. Rachel Rottman, 14, says she hasn’t bought a CD in a year. The Santa Monica High School freshman says she downloads five or six songs a day, using paid services such as iTunes and social networking […]
Stuart Elliott brings us the story of a small beer brand using the interwebs to further its cause. A Mexican import, Pacifico, is filling its Web site with 30 brand-centric video clips that celebrate a life centered on sun, sand, surf, street food and a willingness to eat extremely hot peppers or play checkers with […]
Mavericks at Work explores a new addition to the workplace lexicon—humbition. What’s humbition? It’s a term Polly and I first heard from Jane Harper, a nearly 30-year veteran of IBM. It is, she explains, the subtle blend of humility and ambition that drives the most successful leaders—an antidote to the know-it-all hubris that affects so […]
A couple of interactive designers/viral marketing guys in Ireland started The Big Word Project a dictionary with the simple concept of buying words for $1 per letter and letting your site define that word. For example, the word Pulp is now defined by AdPulp.com for the low price of $4. Nice viral aspect to it […]
I’ll probably never get a press release from Schick(r) eve(r) again. But when a press release shows up in you(r) mailbox with the following: Schick(R) Quattro(R) Do Not Reply (SchickQuattro@energizer.com) to firstname.lastname@example.org, date Wed, Feb 27, 2008 at 8:19 AM subject Schick(r) Quattro(r) Get Experimental Video Contest It is kind of hard to not be […]