Can K-Swiss Have It Both Ways?

Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign. So what’s with the headline? It’s almost as if the brand is saying, “Hey, this is a tennis star, not a sex object.” Except they’re not. Toth Brand Imaging is behind the work.

It’s Still Rock and Roll To Me

Chicago Tribune reports that 48% of teenagers bought no CDs at all in 2007, up from 38% in 2006. Rachel Rottman, 14, says she hasn’t bought a CD in a year. The Santa Monica High School freshman says she downloads five or six songs a day, using paid services such as iTunes and social networking […]

Social Media Skills Are Generally Lacking

According to Brian Morrissey at Adweek, the agency business has miles to go before it sleeps. TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them feedback on their agencies’ abilities to help. TNS found, […]

Multimedia Storytelling And Adventure Travel In Pacifico’s DNA

Stuart Elliott brings us the story of a small beer brand using the interwebs to further its cause. A Mexican import, Pacifico, is filling its Web site with 30 brand-centric video clips that celebrate a life centered on sun, sand, surf, street food and a willingness to eat extremely hot peppers or play checkers with […]

Less Ambition, More Humbition

Mavericks at Work explores a new addition to the workplace lexicon—humbition. What’s humbition? It’s a term Polly and I first heard from Jane Harper, a nearly 30-year veteran of IBM. It is, she explains, the subtle blend of humility and ambition that drives the most successful leaders—an antidote to the know-it-all hubris that affects so […]

The Big Word Project

A couple of interactive designers/viral marketing guys in Ireland started The Big Word Project a dictionary with the simple concept of buying words for $1 per letter and letting your site define that word. For example, the word Pulp is now defined by for the low price of $4. Nice viral aspect to it […]

Schick(r) Quattro(r) Get Experimental Video Contest

I’ll probably never get a press release from Schick(r) eve(r) again. But when a press release shows up in you(r) mailbox with the following: Schick(R) Quattro(R) Do Not Reply ( to, date Wed, Feb 27, 2008 at 8:19 AM subject Schick(r) Quattro(r) Get Experimental Video Contest It is kind of hard to not be […]

Ted Royer Wants To Marry A Producer

This is great. Ted Royer, ECD of Droga5, writing in Boards Magazine, speaks of compatibility between creatives and other people. Here’s a sample: I’m not going to marry a traffic person. They propel jobs through the agency and thus are obviously good at getting stuff done. But they cry too much. Or they yell too […]