Social Media Skills Are Generally Lacking

According to Brian Morrissey at Adweek, the agency business has miles to go before it sleeps. TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them feedback on their agencies’ abilities to help. TNS found, […]

Multimedia Storytelling And Adventure Travel In Pacifico’s DNA

Stuart Elliott brings us the story of a small beer brand using the interwebs to further its cause. A Mexican import, Pacifico, is filling its Web site with 30 brand-centric video clips that celebrate a life centered on sun, sand, surf, street food and a willingness to eat extremely hot peppers or play checkers with […]

Less Ambition, More Humbition

Mavericks at Work explores a new addition to the workplace lexicon—humbition. What’s humbition? It’s a term Polly and I first heard from Jane Harper, a nearly 30-year veteran of IBM. It is, she explains, the subtle blend of humility and ambition that drives the most successful leaders—an antidote to the know-it-all hubris that affects so […]

The Big Word Project

A couple of interactive designers/viral marketing guys in Ireland started The Big Word Project a dictionary with the simple concept of buying words for $1 per letter and letting your site define that word. For example, the word Pulp is now defined by AdPulp.com for the low price of $4. Nice viral aspect to it […]

Schick(r) Quattro(r) Get Experimental Video Contest

I’ll probably never get a press release from Schick(r) eve(r) again. But when a press release shows up in you(r) mailbox with the following: Schick(R) Quattro(R) Do Not Reply (SchickQuattro@energizer.com) to shartley@adpulp.com, date Wed, Feb 27, 2008 at 8:19 AM subject Schick(r) Quattro(r) Get Experimental Video Contest It is kind of hard to not be […]

Ted Royer Wants To Marry A Producer

This is great. Ted Royer, ECD of Droga5, writing in Boards Magazine, speaks of compatibility between creatives and other people. Here’s a sample: I’m not going to marry a traffic person. They propel jobs through the agency and thus are obviously good at getting stuff done. But they cry too much. Or they yell too […]

Today In Twitterverse: “Award Culture” Is Next In Line for Disruption

David Armano is VP of Experience Design with Critical Mass, a professional services firm with a sweet spot for creating outstanding experiences. Share

Determined

Ad agencies are always on the lookout for their next award. TBD Agency in Bend, Oregon recently won an award that actually means something outside the creative department. Oregon Business magazine named TBD one of “The 100 Best Companies to Work for In Oregon.” Share

Online Ads: $21 Billion in the US, $45 Billion Global

In case you missed these figures this morning, two reports were released today pegging the size of internet advertising The Internet Advertising Bureau released their annual report this morning estimating the 2007 US internet ad spend at $21.1 billion, representing roughly a 25% increase over 2006′s figures (roughly $16.9 billion if memory serves correctly). Meanwhile, […]

Obamarketing

From a purely marketing standpoint, Barack Obama has created the most sophisticated marketing campaign I’ve ever seen. I think there are some lessons advertising agencies can learn from this. It’s the subject of my new column on Talent Zoo, which you can read right here: Putting policies and positions aside for this discussion, Barack Obama […]