See RBK for behind the scenes action and Super Bowl XXLII gear. …
Continue Reading about Welcome to Perfectville, Population 1 →
By David Burn
See RBK for behind the scenes action and Super Bowl XXLII gear. …
Continue Reading about Welcome to Perfectville, Population 1 →
By David Burn
GoDaddy makes a habit of making Super Bowl commercials that don't air during the Super Bowl. The spot that did air last night promised viewers more if they'd just click over to GoDaddy.com. According to Ad Age, a record two million people took the GoDaddy challenge. "For us, because we're an internet company and we sell domain names, there's no way we can really explain what we do in a commercial. We had to get …
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By David Burn
Check out Bob Garfield's Monday morning lead: And advertising people wonder why the public views them with contempt. The industry's annual showcase Sunday featured commercials that peddled soft porn, sold soda pop as a drug, trivialized charitable causes, ridiculed ethnic Americans, terrified small children and contemplated running over a sissy with a car. Garfield makes me laugh, even though the cluelessness he …
Well, this year's CareerBuilder spot finished in the middle of the pack on the USA Today Super Bowl Ad Meter. Here's more background on CareerBuilder from the Wall Street Journal. The middle of the pack in the Ad Meter? A 5.15, fully 3.72 points behind the freakin' Clydesdales? This is totally unacceptable. Heads will roll. A complete utter failure, right? Because to CareerBuilder, its ranking on the USA Today Ad …
Continue Reading about It’s Time For CareerBuilder To Fire Its Agency Again →
By David Burn
For once, the big game was much much better than the commercials. Some second half ad rankings... Winners: Cars.com "head shrinker" Vitamin Water "Shaq horseback" Hyundai "reveal" Bud Light "Will Ferrell" Amp Energy Drink "nipple charge" Losers: Ice Breakers "Carmen Electra" E*Trade "baby talk" One of the best spots I saw tonight was a local buy from Tobacco Free Florida. I like this spot because it's all concept. …
By David Burn
Winners: Bud Light "cheese wheel" FedEx "pigeons" GMC Yukon "myth of Sisyphus" Garmin "Napoleon" Losers: Toyota "badger" Bud Light "foreign accents" Pepsi "Justin Timberlake promo" Doritos "mousetrap" …
By David Burn
Today's New York Times looks at what the MicroHoo! deal could mean for "the minnows," a.k.a. valley startups hoping to be acquired. No one (named in the article) really knows what it means, and people seem to be more concerned about the looming recession. However, the optimists have reason to believe "the recession" won't hurt them. True believers are likely to ward off recessionary fear with two numbers: 21 and 7. …
So is this photo obscene? Virginia Beach police think so. Police, saying they were responding to citizen complaints, carted away two large promotional photographs from the Abercrombie & Fitch store in Lynnhaven Mall on Saturday and cited the manager on obscenity charges. Adam Bernstein, a police spokesman, said the seizure and the issuance of the summons came only after store management had not heeded warnings to …
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