Waste Management. Quick. Do you think Tony Soprano? Or do you think green pioneer? The New York Times has the story... “We want all people to think of Waste Management as an environmental services company, not just one that picks up trash,” said Brooke B. Farrell, a vice president of FKM, Waste Management’s longtime advertising agency. For the last three years Waste Management has been spending $25 million to $30 …
Like Advertising, But With Less Job Security
That every copywriter has a screenplay in her desk is a tired, old cliché. If you're one of those copywriters, or would like to be one, consider this insightful Adopt A Writer interview with Nina Bargiel, a Guild member with 17 episodes of Lizzie McGuire to her credit. Q. What do you think would surprise people about your life as a writer? A. People are shocked when they discover that I don’t drive a car made of gold …
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L.L. Bean Hires New Consultant To Find New Agency
Man, it's deja vu all over again. From Adweek: L.L. Bean has placed creative chores on its ad account into review, a company representative confirmed. Consulting firm Select Resources International, Santa Monica, Calif., will help conduct the search for the Maine-based retailer, sources said. Our friend Dean Gemmell at BlackLabFive, relating a conversation he had with the previous consultants, had some interesting …
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Be Through With Chew
Since it's inception in 1998, Denver's Sukle has been pumping out great work. Here's some of their new stuff for Wyoming's anti-tobacco Quit Net. …
Chasing A Moving Target
If you watched any of last night's election coverage, you've probably figured out that voters are completely unpredictable. And beyond that, this year the conventional wisdom regarding race, gender, age, and religion just can't be applied to this election cycle. Since voters are consumers, and ad agencies are in the business of trying to figure out what our target audiences want, I decided to take a closer look at …
A Call for Curators
Steve Rubel calls content a commodity and says the "Attention Crash" is real and that it's only going to get worse. Of course, he wouldn't say those things without offering a remedy. Enter the Digital Curator. Information overload makes it difficult to separate junk from art. It requires a certain finesse and expertise - a fine tuned, perhaps trained eye. Google, memetrackers such as Techmeme and social news sites …
Naked Gets Dressed
Thanks to an infusion of cash from an Australian holding company, Faris Yakob and his associates at Naked can now buy Bespoke suits, should the fancy strike them. Ad Age has the story... U.K. planning agency Naked Communications has been acquired by Australian holding company Photon Group in a deal that includes an upfront payment of $38 million in cash. The agency, which opened in the U.K. in 2000, has about 200 …
Advertisers Are Attaching to Content Sent By Email
Advertisers are reaching a coveted demographic via lifestyle 'zines with opt-in email newsletters, according to LA Times. The median household income of Thrillist subscribers, for instance, is $107,000, dwarfing Sports Illustrated's median of $63,605 and Maxim's of $65,710. "Magazines like Stuff and Cargo have been going under, and we've been taking their place in the market," said Ben Lerer, a co-founder of …
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