Back in 1984, GSD&M’s Roy Spence was working for Walter Mondale’s campaign and created this spot for Texas: Now, Spence is back working for Hillary Clinton. The ominous phone is back, too: Apparently, he hasn’t had many new thoughts while walking across America. To paraphrase GSD&M’s work for Southwest, Spence is now free to scare [...]
I can’t believe I haven’t heard about Lovebites, a content play from JWT for Sunsilk Hair products, until now. Thankfully, Damiano Vukotic has heard. Lovebites is a 2-minute show that runs during commercial slots on “Sex in the City” reruns. The show was developed by JWT in conjunction with Paul Reiser (Mad About You). According [...]
Cool Hunting is reporting on a new experiential marketing initiative from Absolut Vodka. Absolut Machines is Absolut’s promotional initiative that explores where technology meets design in the form of two “machines.” Last night we got to check out one, the Absolut Quartet, an interactive multi-instrumental robotic machine. It consists of a marimba played by rubber [...]
New Tee Vee has several posts about quarterlife’s network debut and the fallout from said TV event. In a development that could kill the network dreams of other fledgling web series, quarterlife’s premiere on NBC bombed. TV by the Numbers paints the not-so-pretty picture: quarterlife came in last place in its time slot, with a [...]
According to The Wall Street Journal, celebs, like agencies, are looking for a cut of the action these days. Rather than a straight annual endorsement fee for doing a TV spot or slapping their picture on a magazine ad, some celebrities and athletes look for deals that offer a bigger piece of the action. Rapper [...]
In a fitful moment last night, the Publisher of this site asked agencies to have some fun with Schick®. One agency–Circle One Marketing of Norwalk, CT–has now done so. Circe One embraces through-the-line marketing to do traditional, in-store, promotions and interactive for clients like Tastykake, Traffic.com, Birds Eye, Cadbury Schweppes beverages and Pepperidge Farm.
Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign. So what’s with the headline? It’s almost as if the brand is saying, “Hey, this is a tennis star, not a sex object.” Except they’re not. Toth Brand Imaging is behind the work.
Chicago Tribune reports that 48% of teenagers bought no CDs at all in 2007, up from 38% in 2006. Rachel Rottman, 14, says she hasn’t bought a CD in a year. The Santa Monica High School freshman says she downloads five or six songs a day, using paid services such as iTunes and social networking [...]