Men’s Vogue paid a visit to Miami, which is home to scorching hot Hispanic marketing agency, La Comunidad. It’s the kind of office where flip-flop-wearing employees kiss on both cheeks when they arrive on Monday morning. It’s the kind of office where business meetings are held by the pool and where the company chef lures […]
Archives for January 2008
Ad Age readers were quick to spot the typo in the next-to-last line of Fallon’s new ad for TheLadders.com: Look, typos happen. Very often, the fast nature of advertising, particularly online, leads to slips like this. No one’s perfect, least of all me. But when you’re sending out copies of a new ad for PR […]
LA Times sent a reporter to DomainFest, the annual get together of domain name speculators, brokers and developers. Two of the biggest practitioners, Oversee.net and Demand Media Inc., are based in the Los Angeles area and have collectively received more than $450 million in venture capital investment to fuel domain name buying sprees. The bidding […]
Media Shift’s Mark Glaser spoke to BusinessWeek executive editor, John Byrne, about sweeping usability changes to the venerable magazine’s website. In response to a question about upping participation from the user base, or community, Byrne says: We have had a very rigourous, very lively reader involvement on the site for a long time. In any […]
Have you had a chance to dine on bison at Ted’s Montana Grill? I was in Omaha earlier this month, where I had the Kansas City Strip prepared medium. What an outstanding dish. I liked the bison steak so much, in fact, I want to buy some of Ted’s National Bison Association-certified meats for preparation […]
Ad Age named Boston’s Hill Holliday, “Comeback Agency of the Year.” Which led Agency Spy to dig up this year-old video celebrating HHCC’s 38th anniversary.
Kansas City Star takes a look at Lee Jeans, a firm that ended its 18-year relationship with Minneapolis-based Fallon. The account is now at Arnold in Boston. Lee is centered on a pull, not a push, strategy. In other words, the consumer dictates needs and Lee fulfills them. Lee president Joe Dzialo said the company […]