According to Ad Age, National Public Radio has been able to grow its total ad revenue from $18 million in 2002 to $46 million in 2007, in part by the leading the podcasting charge. In August 2005, Honda became its first sponsor to sign up for a podcast-specific deal, a trend that has since been […]
Scott Karp writes Publishing 2.0, a blog about how technology is transforming media.
According to a press release published on Yahoo Finance, The New York Times is happy to send you a text with links to its latest articles. By sending a text message with the appropriate keyword to 698698 (NYTNYT), users can receive the latest three articles from a given section of the paper. Articles can be […]
Tyson Foods, Inc. has been touting its line of antibiotic-free chicken as part of a $70 million advertising campaign. But, competitive poultry producers are upset that the Arkansas-based company has been making false claims about its product. Calling themselves the Truthful Labeling Coalition, Perdue Farms, Sanderson Farms Inc., Gold’n Plump Poultry Inc. and Foster Poultry […]
A couple weeks ago my subscription to the online version of The Wall Street Journal expired, then seamlessly auto-renewed. I don’t like auto-renew and didn’t know it was on. Add to this, the Journal’s move to a free content model supported by ads, per Rupe, and I said to myself, I hope they give me […]
The New York Times is running an article that says advertisers are sticking with their network broadcast commitments despite the lack of new television programming, because there isn’t a better alternative at the moment. In a column on Wednesday, Wayne Friedman, the West Coast editor of MediaPost, noted that broadcast television continues to deliver a […]
I’m using Twitter today (when it’s up) for note-sharing on the panels I’m attending at BlogSavannah Unconference 2008. Here’s what Wikipedia has to say about unconferences: An unconference is a conference where the content of the sessions is created and managed by the participants (generally day-by-day during the course of the event) rather than by […]