Scott Karp writes Publishing 2.0, a blog about how technology is transforming media.
Archives for January 2008
According to a press release published on Yahoo Finance, The New York Times is happy to send you a text with links to its latest articles. By sending a text message with the appropriate keyword to 698698 (NYTNYT), users can receive the latest three articles from a given section of the paper. Articles can be […]
Tyson Foods, Inc. has been touting its line of antibiotic-free chicken as part of a $70 million advertising campaign. But, competitive poultry producers are upset that the Arkansas-based company has been making false claims about its product. Calling themselves the Truthful Labeling Coalition, Perdue Farms, Sanderson Farms Inc., Gold’n Plump Poultry Inc. and Foster Poultry […]
A couple weeks ago my subscription to the online version of The Wall Street Journal expired, then seamlessly auto-renewed. I don’t like auto-renew and didn’t know it was on. Add to this, the Journal’s move to a free content model supported by ads, per Rupe, and I said to myself, I hope they give me […]
The New York Times is running an article that says advertisers are sticking with their network broadcast commitments despite the lack of new television programming, because there isn’t a better alternative at the moment. In a column on Wednesday, Wayne Friedman, the West Coast editor of MediaPost, noted that broadcast television continues to deliver a […]
I’m using Twitter today (when it’s up) for note-sharing on the panels I’m attending at BlogSavannah Unconference 2008. Here’s what Wikipedia has to say about unconferences: An unconference is a conference where the content of the sessions is created and managed by the participants (generally day-by-day during the course of the event) rather than by […]
It’s time to start talking about Super Bowl commercials again. I’m pleased to start that process this year with PepsiCo. Their new production, “Bob’s House,” will air during the big game. It’s a spot where many, especially at a loud party, may think someone hit the Mute button. But they would be wrong.