Nina DiSesa, chairman of McCann Erickson, New York, and author of the new book, Seducing the Boys Club, says the ad world is still a sexist place. The most dramatic change in advertising since 1962 is that most of us have stopped smoking. She adds, “Forty years after women burned their bras to liberate their [...]
A Super Lesson, Revisited
January 29, 2008 By 1 Comment
Once again, we are headed toward Super Bowl Sunday. And once again, the two head coaches of the Giants and Patriots, who are leading their teams to the NFL’s premier contest, have themselves never played a day of professional football. Is there a lesson in the advertising industry can learn from this? I think so. [...]
Quiznos Consumers Depict Subway in a “Disparaging Manner”
January 29, 2008 By Leave a Comment
According to The New York Times, Subway is suing Quiznos and iFilm, for running less than flattering content about their sandwiches. The spot shown above was the winning entry in a 2006 contest conducted by Quiznos. Its creators won $10,000, and their video was shown on VH1 and on a giant screen in Times Square [...]
Mind The Gap
January 28, 2008 By Leave a Comment
Ever wonder what three hundred of “the most influential and successful websites” would look like if they were graphed to the greater Tokyo-area train map? No? Well, take a look anyway. The good people of Information Architects Japan have done a great job presenting a ton of information in a visually intriguing way. Each subway [...]
West Coast Optimism
January 28, 2008 By 2 Comments
Stuart Elliott’s Monday morning wake up call is all about how clients and Madison Avenue saw “the recession” coming a mile away and have already adjusted accordingly. Whatever. Let’s click over to where the action is, shall we? LA Times Staff Writer, Alana Semuels, paid a visit to the Rubicon Project’s offices, where “dozens of [...]
How MTV Move
January 28, 2008 By Leave a Comment
LA Times takes the phrase “integrated marketing” to a new place with a piece on content’s role in creating compelling advertainment. Younger viewers are “less married to traditional long form shows and, as a result, more receptive to different forms of content as long as the content is engaging and entertaining,” John Shea, executive vice [...]
Not Billie Dee Williams’ Colt 45
January 27, 2008 By 5 Comments
Ad Age looks at an age old truth about mature brands. They need to get new customers in the franchise in order to survive. Talk about a marketing conundrum: Revive Colt 45 malt liquor — once seen as an exploitative product that preyed on the urban poor — as an edgy choice for young hipsters. [...]
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