Considering Content

Faris Yakob is thinking deep thoughts about content’s place in our industry. Content and media are weird words. They are the antonymic binary stars that all our industries circle around, feeding of the energy they pump out into culture. They don’t really exist without each other. Even in the very specific sense in which we […]

Interacting With Consumer Packaged Goods

According to Ad Age, unique visitors to package-goods brand websites soared 10% compared with a year ago in the third quarter to 66.4 million. The tally is double the 5% rise in the U.S. internet users to 181.9 million. The traffic increase appears to come primarily from a surge in online display advertising from package-goods […]

Work Hard At School, Get Free Happy Meal

Ad Age reports that McDonald’s has found another way to reach their best customers. The Golden Arches picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, Fla., in exchange for a Happy Meal coupon on the card’s cover. With 27,000 elementary school kids taking their report-card jackets […]

TV Audience Isn’t There

According to Adweek, network TV isn’t delivering the eyeballs marketers are paying for. NBC has quietly begun reimbursing advertisers for fourth-quarter prime-time ratings shortfalls, averaging about $500,000 per advertiser, according to media buyers, marking the first time in years a network has taken such a step to compensate marketers for ratings deficiencies. Among the Big […]

Microbenefits

Agency Spy (which has been acquired by Media Bistro) points to a Seattle Times story on Avenue A/Razorfish. Employees at interactive advertising agency Avenue A | Razorfish had a couple of questions on their minds when they heard this spring that their parent company, aQuantive, was to be acquired by Microsoft: Do we get to […]

NYT Story On Branded Entertainment Takes A Stand

I really don’t have a strong opinion on branded entertainment on TV–it’s really nothing new. But this story in the New York Times, written by Louise Story, certainly has a odd tone to it: One of the more popular tricks — oops, I meant to say tactics — advertisers are using today is branded entertainment, […]

John Winsor on “The Hook”

Webmaster Radio   Publishing Writing and Advertising Director of Cultural Radar for Crispin Porter and Bogusky John Winsor discusses his background in publishing and writing books to joining the advertising firm Show Host: Katie Kempner Show:  The Hook Channel:  Advertising   Find out more about John Winsor.

Rich Silverstein Is Tired Of All The Bushit

Legendary San Francisco ad man, Rich Silverstein, has teamed with Huffington Post to offer poster-sized reminders of the times we’re living through. The 24″ x 36″ lithograph posters come in three versions: Villains of the GOP, Worst Events of the Bush Years, and Slogans of the Bush Years. They go for $20 each — or […]