Scott Karp consistently offers the most cogent analysis of new media in the bloatosphere. The guy is good. It seems like everytime I visit Publishing 2.0 he has well crafted arguments for me to chew on. Last night I chewed on his “I don’t use Twitter anymore” piece and it resonates deeply. In fact, I […]
I happened to stumble upon the following passage from Douglas Holt’s book, How Brands Become Icons: The Principle of Cultural Branding today. To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply […]
According to TV Week, television execs are not sweating the news that Major League Baseball players use steroids. Last season, baseball had record attendance and revenues and ratings were also up sharply. “Major League Baseball fans are extremely passionate and we do not feel the report will change that. We look forward to our continuing […]
“I believe advertising is the tax you pay for being unremarkable.” -Robert Stephens, founder of Geek Squad at Advertising Age’s The Idea Conference While I love the audacity of the above statement, it’s important to note that Geek Squad is not above advertising. Far from it.
It’s not like 20-somethings need encouragement to point a web cam at themselves while dancing in their dorm rooms–a tour of YouTube will reveal thousands of such videos. So, it wasn’t much of a leap for Minneapolis-based Periscope and their client, Jockey International, to come up with a dance-off contest at jockeyunderwars.com that carries a […]
John Moore of Brand Autopsy penned a piece for Brandweek about the needlessness of taglines. Here’s a segment: The formula for advertising is a lot like stand-up comedy. A brand’s advertising consists of a setup and then closes with a tag line. Doesn’t matter if it’s print, OOH, TV, whatever … most advertising has a […]
AdverLab and Rob Walker both presented this interesting piece of resistance movement memorabilia from 1885. It predates Adbusters by more than a century. And it’s interesting to note that in 1885 there was to radio advertising, no TV advertising, no internet advertising, no guerilla marketing tactics, etc. Yet, people clearly felt the act of commercial […]