The Social Web May Have A Glorious Future, But It’s Still A Ways Off

Scott Karp consistently offers the most cogent analysis of new media in the bloatosphere. The guy is good. It seems like everytime I visit Publishing 2.0 he has well crafted arguments for me to chew on. Last night I chewed on his “I don’t use Twitter anymore” piece and it resonates deeply. In fact, I […]

Lévy As Renaissance Man

Publicis Groupe CEO, Maurice Lévy, was asked by Vint Cerf, internet pioneer and chief evangelist at Google, to peer into the magic looking glass and describe the future of technology. The Guardian has his response. Five years is an eternity in technology, but from our vantage point a few things are clear about what the […]

Ditch The Portfolio. What You Need Is A Scrapbook of Cultural Activity.

I happened to stumble upon the following passage from Douglas Holt’s book, How Brands Become Icons: The Principle of Cultural Branding today. To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply […]

The Show Must Go On

According to TV Week, television execs are not sweating the news that Major League Baseball players use steroids. Last season, baseball had record attendance and revenues and ratings were also up sharply. “Major League Baseball fans are extremely passionate and we do not feel the report will change that. We look forward to our continuing […]

Mass Market Organic Is An Oxymoron

Sadly, as firms fight for a share of the eco-conscious consumer market, it seems that greenwashing is fast becoming standard practice today. As more and more shady practices come to light, I wonder if these firms will be shunned or if their deceptions will be quickly swept under the rug? After all, it’s hard keep […]

There’s One for You, Nineteen for Me

“I believe advertising is the tax you pay for being unremarkable.” -Robert Stephens, founder of Geek Squad at Advertising Age’s The Idea Conference While I love the audacity of the above statement, it’s important to note that Geek Squad is not above advertising. Far from it.

An Invitation, Across the Nation

It’s not like 20-somethings need encouragement to point a web cam at themselves while dancing in their dorm rooms–a tour of YouTube will reveal thousands of such videos. So, it wasn’t much of a leap for Minneapolis-based Periscope and their client, Jockey International, to come up with a dance-off contest at jockeyunderwars.com that carries a […]

Ford Has A Sense of Humor

Brand Identity Is More Than Copy Can Convey

John Moore of Brand Autopsy penned a piece for Brandweek about the needlessness of taglines. Here’s a segment: The formula for advertising is a lot like stand-up comedy. A brand’s advertising consists of a setup and then closes with a tag line. Doesn’t matter if it’s print, OOH, TV, whatever … most advertising has a […]

The Crass Commercialization of America (Version 1.0)

AdverLab and Rob Walker both presented this interesting piece of resistance movement memorabilia from 1885. It predates Adbusters by more than a century. And it’s interesting to note that in 1885 there was to radio advertising, no TV advertising, no internet advertising, no guerilla marketing tactics, etc. Yet, people clearly felt the act of commercial […]