USA Today knows how to write a lead. There’s a new twist on consumer-generated marketing: Ellen DeGeneres-generated marketing. Chris Bryant, 23, now starring in his own Nike ad, got the gig thanks to the funny woman’s interest in his unusual abilities. With Bryant appearing as a guest on her show, she rang Nike CEO Mark […]
Sell to a holding company and your agency brand will forever be in danger. According to Ad Age, Zipatoni, a prominent marketing services agency, is no more. The 22-year-old St. Louis shop — best known for zany promotions and retail work — is being folded into Interpublic Group of Cos.’ sibling Rivet, the shops announced […]
…this one is from Dailey and Associates [via bad banana blog]
5280 is a lifestyle magazine serving the Denver market. The title’s editor and publisher, Daniel Brogran, writing in Folio describes his magazine’s commitment to investigative journalism. To do this kind of work, we’ve had to more than triple our staff and increase our editorial budget by nearly $1 million per year. But we’ve seen a […]
Adweek has outlined what it considers to be the top ten industry trends for 2007. This one, in particular, caught my eye: DATA IS KING “Content” is no longer the be-all, end-all in the digital age. The growing number of social networks and marketers interested in targeted, relevant messages has given rise to a new […]
Just about every agency in the world still leans on a brochureware site to tell its story. There are some notable exceptions—Hill Holiday scrapped the corporate site altogether in favor of a blog. Other agencies are augmenting their brochureware site with things like a MySpace page or YouTube account. Of course, several now have blogs. […]
In today’s Sunday Business section, one will find a long article about Google’s “cloud computing” strategy. Google is betting that consumers and businesses will move from being chained to one’s desktop to a more flexible internet-based system of working. cartoon by Tom Bower With the proliferation of mobile internet tools, and the fact that one […]
Thanks to George Parker for finding this AOL News spot: Yes, it’s funny. But it’s also scary. This shit is considered ‘news’ now?