Richard Branson certainly doesn’t need more publicity or admiration, but when I read this Q&A article in Time Magazine, one of his answers caught my eye: Has your dyslexia hindered you in the business world? —Skye O’Brien, Dartmouth, Mass. Strangely, I think my dyslexia has helped. When I launch a new company, I need to [...]
Good Things Happen When You Get Retail Right
December 27, 2007 By 1 Comment
There’s an interesting personal story embedded inside this New York Times article on Apple’s mastery of the retail space. Two years ago, Isobella Jade was down on her luck, living on a friend’s couch and struggling to make it as a fashion model when she had the idea of writing a book about her experience [...]
Spread Real Wings If You Want To Fly
December 27, 2007 By 1 Comment
I thoroughly enjoyed reading about Garden & Gun’s new editor, Sid Evans, in The New York Times this morning. Here’s the heart of the piece: “There’s a kind of arrogance here that anybody who’s not in New York isn’t here for a reason,” Mr. Evans said last week over elk chops and bourbon at Henry’s [...]
When Consumers Are At The Controls
December 26, 2007 By 1 Comment
TV is a totally passive medium. The interwebs is the polar opposite. So, it’s no surprise to learn that Internet video watchers are 47 percent more engaged by the advertising they encounter than traditional TV viewers. The same study found that viewers were 25 percent more engaged in the content on the shows, as well. [...]
The Art of News
December 26, 2007 By Leave a Comment
This installation is clearly art with a capital A, but it’ also a splendid “ad” for its makers, Movable Type. [via Influx Insights]
Where the Heart Is Comes To Life
December 26, 2007 By 3 Comments
According to WSBTV, some people can’t get enough of Wal-Mart’s retail experience. At the 24-hour Wal-Mart in Lilburn, GA police said a 70-year-old woman spent three days inside the store sleeping, shopping and eating at the on-site Blimpie. The woman was able to blend in with the carts, crowds and chaos and go unnoticed for [...]
The 30-Second Spot Is Alive, Well, And Expensive
December 25, 2007 By 2 Comments
You’d think that smaller TV audiences would lead to falling ad prices, right? Not so, according to this story in the New York Post: Although it seems counterintuitive, it’s the law of supply and demand. As the TV audience shrinks, advertisers have to buy more ads to reach their target number of viewers. But that [...]
It’s A Crazy Christmas
December 24, 2007 By Leave a Comment
This brings back memories of WOR, which was on my Atlanta cable system in the 80′s.
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