DIY Takes Over The World: Consumer Generated Wine

Wine isn’t media but consumers are generating it nonetheless. Crushpad’s YouTube page is full of DIY info on the art of winemaking. And The New York Times is all over it. Crushpad, a San Francisco company is tapping into a market in which people not only want to sip the goods but also live the […]

Media Planners Exit To The Left

According to Ad Age, Omnicom Group’s GSD&M Idea City will axe between 100 and 200 staffers after losing its piece of AT&T’s $3.4 billion media account. GSD&M declined to cite the size of its work force, but in 2006 the shop had 891 staffers, according to Advertising Age data. When the smoke clears, the agency […]

Who Moved Kraft’s Cheese?

Kraft Singles wants you to Have A Happy Sandwich. The processed cheese maker also wants you to participate in the marketing of said cheese slices, which is why they’re dangling 50 Large in front of anyone with a video camera and an idea. Like this guy… [via Endless Simmer]

Ghost Dog Does The Dew

Forest Whitaker (who we loved in Ghost Dog) is one of the brains behind Dewmocracy, a story-based advergame from Mountain Dew. According to the site, players “are invited to join the movement to create the next Mountain Dew. Your journey will give you the power to select the flavor, color, name, logo, label, and tagline […]

Goodby Guys To Wed For Fame And Money

Never say Goodby doesn’t understand the interwebs and modern culture. Adages points to 2 Husbands, a web-based reality series where people compete to wed one of two guys who work at Goodby. That’s all the proof we need. Zach Canfield, a creative recruiter, and Tanner Shea, a designer, are the guys. Canfield has had some […]

Media Neutrality Handed Down From On High

Media Daily News calls the Leo Burnett reorg, announced today, “the most blatant gesture yet by a major agency holding company that the traditional agency model is broken and needs to be reinvented.” Publicis described the new structure as an “open architecture” model drawing on the assets and key personnel of Burnett, SMG, Arc and […]

Meditate On This, Mr. Focus Group Man

[via Lee McEwan]

Newspaper Success Put Up In Lights

The Return of the Flying Pigs, “a story only the Philadelphia Inquirer could tell,” is now showing in the City of Brotherly Love. It’s a tale of an ad man transformed into a newspaper man, and making a go of it against a strong tide pulling papers out to sea. “The industry needs to proudly […]