I’ve never worked on the client side, nor have I ever started a business, so I don’t quite fit into the intended audience of Marketing That Matters: 10 Practices to Profit Your Business And Change The World by Chip Conley and Eric Friedenwald-Fishman. Nevertheless, it’s a good primer on marketing for anyone building a brand […]
Archives for November 2007
Michael Fitzgerald of The New York Times looks at the present day failure of the mobile web. Data will make up only 12 percent of average revenue per user in 2007, far below the expected 50 percent, according to Caroline Gabriel, an analyst at Rethink Research. Similarly, surveys by Yankee Group, a Boston research firm, […]
…and of the funniest sitcom bits ever, IMHO. God, I wish they’d clear all the music rights and get this show back out on DVD.
The Hornets, like the Saints, had to flee the Crescent City after Katrina. They played their home games in Oklahoma City during the 2005-06 and 2006-07 seasons and are just now returning to The New Orleans Arena. New Orleans agency, Trumpet, is behind the team’s welcome home messaging.
I like it when an agency uses its creative facility to make something other than ads. It needn’t be a world-changing idea. Sometimes something simple, but elegant, can do the trick. Euro RSCG New York has accomplished this with their new Napkin Notebook, available exclusively at Museum of Modern Art.
I like a commerical that leaves room for interpretation. The above spot for Bojangles does just that. For what might it mean to take southern fired chicken away from those who would hold the highest office in the land? Does it mean our President should dine on grilled chicken, not fried chicken? Or is it […]