Does the name Mauro Alencar roll off your tongue the same way Jeff Goodby does? Publicis certainly hopes so. Ad Age reports that Alencar, 32, who formerly worked at Organic and AKQA before that, is now executive creative director of Publicis Modem West. “Mauro’s … portfolio boasts some of the best-known and most highly awarded […]
Archives for October 2007
Sirius, with its multi-channel lineup is able to take a couple of deep dives into the world of a particular artist. In addition to the Boss’ channel, Sirius also offers a Grateful Dead channel.
I’m starting to think those of us who work in advertising are forever relegated to promoting inferior products. This Wired story on Google’s decided lack of advertising isn’t helping. And how ironic is it that a firm which has sold $30 billion worth of ads to other companies since 2001, shuns the practice? It’s not […]
According to The Wall Street Journal (paid sub. req.) record company execs are turning increasingly to non-music retailers in hopes that they can help move recorded merchandise. The Spice Girls’ U.S. label, Capitol Records, has made arrangements for Victoria’s Secret to accept the 500,000 to 600,000 copies of the CD that it has ordered on […]
Some of Toyota’s cars took it on the chin in the newest Consumer Reports ratings. From The Baltimore Sun: In a blow to the company that is poised to be the largest automaker in the world, Toyota Motor Corp. fell so far in Consumer Reports’ annual reliability survey that the magazine will no longer automatically […]
French Maid TV is a series of two-five minute viral video “How To’s,” hosted by actresses portraying French maids. According to the site, “It’s where young men learn the important things in life. Like How To Find Music You Like, How To Register a Domain and How to Barter Online.”