Day of the Iguana

“I resent going to France to celebrate advertising.” -Lee Clow Lee Clow is not the kind of leader who is content with thinking big. He must do big. Which is why he’s intent on creating a new epicenter for advertising hedonism in Cabo San Lucas, Mexico. The surf is also radically better there. The concept […]

Cambridge, Here I Come

Other than SXSW, I don’t go to a lot of conferences. But I’d like to pick up the pace a bit and Futures of Entertainment 2 looks too good to pass up.

Crispin Envy

Do you suffer from Crispin envy? Don’t worry about it. So does Goodby. Or maybe I need to say so did Goodby. Goodby, unlike most, had the wherewithal and the talent to do something about it. According to Adweek, GS+P now considers itself an integrated marketing shop. And they’re increasingly hiring creatives from academic environments, […]

Is There Anything Diddy Can’t Do?

According to Ad Age, Diageo has tapped Diddy, the CEO of Bad Boy Entertainment, to act as brand manager on its Ciroc vodka brand. Diddy will be in charge of marketing, advertising, public relations, product placement and events. Here’s how he sees the opportunity: I didn’t think there was a vodka whose marketing spoke to […]

MySpace Pushes Its Envelope

MySpace made three major announcements this week—two of which served to underscore a deepening fundamental difference in philosophy from its closest rival, Facebook. The third is a half-hearted attempt to mimic Facebook. 1) MySpace announced Tuesday that it has forged a splashy licensing agreement with Sony BMG—the world’s second largest label—for access to streaming videos, […]

Bitchin’ Ads The Tip Of The Iceberg For Nike

The Wall Street Journal is running a great article on how Nike is reaching well beyond the sports world to find inspiration for their lifestyle products. At Nike, the drive to recruit under-the-radar influencers like Mr. Cartoon is on the rise and a key part of the company’s strategy. While other sneaker-makers have also called […]

Godin’s Viral Equation

We’ve mentioned before, as have many others, that there is no such thing as a viral video. Hence, a client can’t legitimately request one in her brief to the agency. Marketing guru Seth Godin endeavors to explain: Word of mouth is a decaying function. A marketer does something and a consumer tells five or ten […]

The Opportunity In Recycled Polyethylene Terephthalate

Cause-related marketing is increasingly taking center stage these days. According to Ad Age, Coca-Cola Co. is the latest mega marketer to toss some chips in this pile. In the mid-1980s, Coke t-shirts, sweatshirts, miniskirts and even eyeglasses were all the rage. So, in a nod to its past but clearly conscious of a growing consumer […]