Godin’s Viral Equation

We’ve mentioned before, as have many others, that there is no such thing as a viral video. Hence, a client can’t legitimately request one in her brief to the agency. Marketing guru Seth Godin endeavors to explain: Word of mouth is a decaying function. A marketer does something and a consumer tells five or ten […]

The Opportunity In Recycled Polyethylene Terephthalate

Cause-related marketing is increasingly taking center stage these days. According to Ad Age, Coca-Cola Co. is the latest mega marketer to toss some chips in this pile. In the mid-1980s, Coke t-shirts, sweatshirts, miniskirts and even eyeglasses were all the rage. So, in a nod to its past but clearly conscious of a growing consumer […]

Soc Nets Are The New Epidemic

The New York Times looks at LifeAt.com, a social networking site that creates password-protected Web sites for apartment buildings and housing developments. The company, based in Brooklyn, is surviving on the roughly $6,000 it receives from each building that signs up for the service. It does not charge the buildings yearly fees. More than 335 […]

Ad Age Presents The Indie Digerati

Ad Age takes a look at independent digital shops that are presently flying under the radar. They are: AgencyNet The Barbarian Group BIG SPACESHIP Campfire DEEP FOCUS Fantasy Interactive firstborn iCrossing NIGHTAGENCY North Kingdom Nurun One to One Interactive Poke Profero Sapient Corp. Sarkissian Mason 360i WHITTMANHART Poking around Campfire’s site led me to this […]

You Can’t Size Up The Web With A Tape Measure

According to The New York Times, the growth of online advertising is being stunted because nobody can get the basic visitor counts straight. There’s also no one source for credible stats. Bloggers often turn to Technorati, but their data appears to be suspect, just like their competitors’ data. There’s Quantcast, but one needs to embed […]

Relationships Are Everything

DDB/NY was on the receiving end of unexpected news last week. Their $150 million car account peeled out and punched it to Minnesota without prior notice. According to Stuart Elliot, “executives at DDB were told of Subaru’s decision to dismiss them over a lunch meeting today at the agency, which had been scheduled previously to […]

The Franklin Blog Looks At Ad Life On The North Coast

If you think your job in advertising is frustrating, try doing it in a crumbling blue-collar city city like Cleveland. I did it. It’s not easy, particularly when you’re a non-native outsider. So I can easily imagine it’s especially not easy being a black advertising professional in Cleveland. Hence, The Franklin Blog. This blog should […]

Carving Out New Kingdoms

Richard Huntington, Planning Director at United London, has some interesting things to say about advertising’s capacity to hold truly big brand ideas. It is not the global shortage of quality ideas that concerns me most. It is the role that advertising plays in serving those ideas. In short, while a brand idea can never be […]

Average Is Good Enough For Most

Spike Jones is reading Cripsin’s book, Hoopla. He says it’s “a great self-promotional piece about the history of the agency.” For Spike the best line in the book comes from an email exchange: “It astounds me how people are afraid of so many things, but mediocrity never seems to be one of them.” Right, because […]

What’s The Point?

Sally Hogshead on one of my pet peeves: Most of us spend a lot of time on the material in the presentation, and very little on the presentation itself. But dumping your notes into PowerPoint slides is akin to serving Bobby Flay cuisine on dirty paper plates.