We’ve mentioned before, as have many others, that there is no such thing as a viral video. Hence, a client can’t legitimately request one in her brief to the agency. Marketing guru Seth Godin endeavors to explain: Word of mouth is a decaying function. A marketer does something and a consumer tells five or ten […]
Ad Age takes a look at independent digital shops that are presently flying under the radar. They are: AgencyNet The Barbarian Group BIG SPACESHIP Campfire DEEP FOCUS Fantasy Interactive firstborn iCrossing NIGHTAGENCY North Kingdom Nurun One to One Interactive Poke Profero Sapient Corp. Sarkissian Mason 360i WHITTMANHART Poking around Campfire’s site led me to this […]
According to The New York Times, the growth of online advertising is being stunted because nobody can get the basic visitor counts straight. There’s also no one source for credible stats. Bloggers often turn to Technorati, but their data appears to be suspect, just like their competitors’ data. There’s Quantcast, but one needs to embed […]
If you think your job in advertising is frustrating, try doing it in a crumbling blue-collar city city like Cleveland. I did it. It’s not easy, particularly when you’re a non-native outsider. So I can easily imagine it’s especially not easy being a black advertising professional in Cleveland. Hence, The Franklin Blog. This blog should […]
Spike Jones is reading Cripsin’s book, Hoopla. He says it’s “a great self-promotional piece about the history of the agency.” For Spike the best line in the book comes from an email exchange: “It astounds me how people are afraid of so many things, but mediocrity never seems to be one of them.” Right, because […]
Sally Hogshead on one of my pet peeves: Most of us spend a lot of time on the material in the presentation, and very little on the presentation itself. But dumping your notes into PowerPoint slides is akin to serving Bobby Flay cuisine on dirty paper plates.