“I resent going to France to celebrate advertising.” -Lee Clow Lee Clow is not the kind of leader who is content with thinking big. He must do big. Which is why he’s intent on creating a new epicenter for advertising hedonism in Cabo San Lucas, Mexico. The surf is also radically better there. The concept […]
Archives for October 2007
Other than SXSW, I don’t go to a lot of conferences. But I’d like to pick up the pace a bit and Futures of Entertainment 2 looks too good to pass up.
Do you suffer from Crispin envy? Don’t worry about it. So does Goodby. Or maybe I need to say so did Goodby. Goodby, unlike most, had the wherewithal and the talent to do something about it. According to Adweek, GS+P now considers itself an integrated marketing shop. And they’re increasingly hiring creatives from academic environments, […]
The Wall Street Journal is running a great article on how Nike is reaching well beyond the sports world to find inspiration for their lifestyle products. At Nike, the drive to recruit under-the-radar influencers like Mr. Cartoon is on the rise and a key part of the company’s strategy. While other sneaker-makers have also called […]
We’ve mentioned before, as have many others, that there is no such thing as a viral video. Hence, a client can’t legitimately request one in her brief to the agency. Marketing guru Seth Godin endeavors to explain: Word of mouth is a decaying function. A marketer does something and a consumer tells five or ten […]