There’s No There, There

According to The Wall Street Journal, Target will stage a fashion show in Grand Central Terminal in New York City on Nov. 6 and 7. But not just any fashion show. This one will feature no models and no clothes. Instead holograms — two-dimensional moving images that give the illusion of having three dimensions — […]

The Sentiment Behind Sentimentality

Checking the comments section of Bob Garfield’s column, it appears he ignited a shitstorm over his review of CVS’s new TV commercial (also available at Garfield doesn’t mince words: You see a lot of bad ads if you watch long enough, but, really, how often it is that you see a TV commercial that […]

Gyro Offers Its City Some Nice Spec Work

I used to live in Philly and it’s far from the ugliest city in America. Yet, Travel & Leisure named it such in a readers’ poll. The readers have obviously never been to Gary, Indiana. At any rate, Philadelphia-based agency Gyro is now making lemonade from the lemons. Gyro CEO Steven Grasse remarks, “Walking around […]

The Gap Has A Gap In Its Value System

While the Gap loves to get activist celebrities like John Mayer involved in its ad campaigns, it’s currently facing a bigger problem. Namely, the discovery of child labor abuses at its factories. From The Atlanta Journal-Constitution: Clothing retailer Gap Inc. said Sunday that it will convene all of its Indian suppliers to “forcefully reiterate” its […]

You Are Not Your Achievements

The New York Times is running a series called “Age of Riches.” Today’s installment looks at a weird strain of Silicon Valley youth culture. Max Levchin, who is now 32, is typical of a new generation of junior titans in Silicon Valley who might be called the prematurely rich — techies worth tens of millions […]

The Big Three Are Invisible To Young Buyers

Having lived in both the Rust Belt and the Sun Belt in the last few years, it became very obvious to me that, outside a small sliver of the Midwest, no one has any affinity at all for cars from GM, Ford or Chrysler. Of all the troubles the Big 3 face, perception is the […]

Scary Good

We have a saying where I work, “It’s our job to surprise and delight.” It’s something I’ve come to believe in. Much more so than the tired old, “I wonder if this will get me into CA” bullshit I used to run on. While this has nothing to do with solving marketing problems for clients, […]

Baby On The Offensive

JWT France has people excited about Wilkinson shaving products. The reason is Fight for Kisses, a strangely Freudian video with a microsite and gaming element. [via Gavin Heaton and Craphammer]

The Bloatosphere Is Ripe for Acquisition

Standard & Poors’ investing newsletter The Outlook says blogs are “dazzling the eyes of major media publishers as the next takeover targets.” Blogs–especially the big-name brands such as TechCrunch, Gawker, GigaOm, Boing Boing, and the Huffington Post–appear to have attractive business models. This is good news for traditional media companies that are being marginalized online […]

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