An Honest Identity For A Highly Suspect Firm

“Old black water, keep on rollin Mississippi moon, wont you keep on shinin on me” – The Doobie Brothers Rob Walker cracks me up with this take on Blackwater USA, the private security firm fighting for oil in Iraq. Let’s say, just for the sake of argument, that you’re starting a business that happens to […]

Cavemen Battle Stereotypes In Prime Time

I watched the debut of Cavemen last night on ABC. I kept waiting for a Geico commercial to air, but no. How can Geico not buy air time on this show?

We’re Ad People First, Bloggers Second

Since most news-based firms (and many in entertainment) are now moving fast into blogging, reporters and editors have learned to respect the medium, albeit begrudgingly in some cases. On the flip side, Mike Smock’s recent experience with a potential client shows how some in business are still slow to grasp full picture. Since almost all […]

Pepsi Meets The Diversity Challenge

Facing South, a blog from the Institute of Southern Studies in Durham, NC, points to a book by Wall Street Journal editor Stephanie Capparell. According to the book’s publisher, The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business, is at once “a straightforward business book about the birth of […]

Pitching Boomers With A Bus

If you’re an aging hippie with a bunch of money, Bank of America wants to hold your hand. According to The New York Times, B of A paid $3.3 billion for U.S. Trust, a storied institution whose clients have included Rockefellers, Astors and Vanderbilts. This new $25 million campaign by Hill, Holliday, Connors, Cosmopulos is […]

Tangerine Toad Teaches The Teachers

Our friend Tangerine Toad has kept his perch on The Toad Stool but has branched out to post on Marketing Profs Daily Fix, a site aimed at bringing together marketing professionals with college marketing and advertising professors. Toad’s first post is a perfect summary of his argument that Your Brand Is Not My FriendTM: Now […]

Pushing The Buttons Of A Fussy Child

I don’t surf the mobile web, but Scott Karp of Publishing 2.0 does. Thing is, he’s not fond of the experience. I’ve had it with all the hype about mobile being the next big thing — more to the point, I’ve had it with the mobile web. Here are five reasons why the web on […]

Better Business Starts Here

Better Business Bureau is a 95-year-old nonprofit organization. It’s brand image is entrenched; yet, the BBB will challenge consumers to wake up to its full identity with a $700,000 rebranding campaign that launches this week. Its rebranding campaign — including a new Web site, logo, book series and commercials during shows such as “CSI” and […]

Diggin’ User Interaction

“Now that nontech stories have exceeded the tech stories,” says Jay Adelson, co-counder of Digg, “The challenge is on us to provide what our community needs.” What Digg’s users need, says Adelson, are social-networking tools. On Sept. 19 the company is launched a host of new features that might seem more at home on Facebook […]

The Very Genius Of It All

Tucked into this Wall Street Journal article (paid sub. req.) on staving off ad fatigue, is a nugget about the popularity of Bud Light’s “Real Men of Genius” radio campaign. The ads combine a bombastic announcer, sappy 1980s rock music and outlandish tributes to trivial achievements, such as the invention of the foot-long hot dog. […]