According to Pittsburgh Post-Gazette, a new term was coined last month at PodCamp Pittsburgh 2. The term is “bacn” (pronounced bacon). Bacn is opt-in email from your bank, your dentist and other service providers. It’s not exactly spam, because you asked for it. But it’s not personal e-mail either. For online marketers, bacn is the […]
Amy, Cruise Director at Get Satisfaction explains the crowdsourcing concept as it applies to customer service: Satisfaction is people-powered customer service for absolutely everything. More specifically, though, it’s a place where communities of customers come together to answer each others questions, share ideas with each other or with an organization, report and solve problems and […]
The Wall Street Journal (paid sub. req.) is reporting on the latest adventure in branded entertainment. Next week, MTV plans to air “The Gamekillers,” a new TV series about young men’s quests to win over women. It may not be obvious to viewers, but the series is also about Unilever PLC’s quest to sell more […]
When it comes to conference names “Polygamous Weddings” is certainly one of the more creative entires I’ve seen. Ever. But I’m not surprised in the least. Great things comes from New Orleans. The October 26th event, put on by Trumpet and The New York Times, has a blog with more details. Could it be otherwise? […]
[via Bluffton Today]
Do you ever wonder how agencies like Wieden + Kennedy keep their edge razor sharp? Easy. They invite fringe characters like Juliette and the Licks to their Atrium for lunchtime antics.
Catharine P. Taylor weighs in on Organic’s new strategic consulting practice, a unit that boldly intends to partner with agencies outside the Omnicom network. There are probably agencies out there who see this new unit as so much dot-com hubris, but what I’ve always enjoyed about interactive shops is their disdain for the ad industry’s […]
Ad agencies, like most offices, are pretty wasteful places. Ad Age reports that Grey is trying to combat it. The agency has created a website where New York agencies can blog about their internal efforts to stem carbon emissions, and is trying to drive traffic to the site with a full-page ad in the official […]