You (Dan Armstrong and Dustin Black) work in Minneapolis surrounded by advertising greatness at every turn. Lions are being won, names made, etc. But you, in your infinite wisdom, have pulled the SPAM card. You and your creative partner are tasked with making the Hormel brand attractive to its intended audience. Yes, there is such a thing. So what do you do? You write the book! …
Morning Conundrum
According toTNS Media Intelligence, top brewers cut measured media spending a whopping 24%, about $131 million, during the first six months of 2007, following a 12% cut during 2006. At the same time, the brewers insist they haven't cut spending at all -- and in many cases have increased it. They maintain those beer bucks are flowing into less-traditional sponsorship and promotional activities that services such as …
Your Privacy For Free Phone Calls
Pudding Media, a start-up based in San Jose, Calif., is introducing an Internet phone service today that will be supported by advertising related to what people are talking about in their calls. Say again? Pudding Media eavesdrops on phone calls in order to display ads on screen that are related to the conversation. Voice recognition software monitors the calls, selects ads based on what it hears and pushes the ads …
The Sexy Side of AdSense
image courtesy of Flickr user kk+ …
Montgomery, Alabama Is As American As It Gets. Think About It.
Earlier this month, we took note of Goodby's carless print ads for Hyundai. Now the foreign car company's Think About It campaign is playing on TV and the intertubes. I like the site. It's clean, the copy sings and the music is right. But there are no participatory media options. I know Apple's cinema display makes overworked art directors think the web is cinematic. And it is, as Goodby proves here. But with no …
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Is Don Draper The Most Famous Ad Man In America Today?
For more on Someecards.com see the Sunday Styles section of today's NYT. According to the article it's a firm run by ad men for ad men. …
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Portfolio Tip #72: Wear Your Passion On Your Sleeve
Graphic designer Michael Beirut busted out his 1979 portfolio for Design Observer. Beirut describes the piece above: We'll start with this portrait of jazz saxophonist Sam Rivers, copied from photographs on his album The Complete Blue Note Sessions. This is the kind of thing upon which I had built my reputation by the time I graduated from high school: painstaking realism in the style of Bernie Fuchs, Bob Heindel …
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Agency Straight Talk
Don't you love to know what people are really saying? …