Husband and wife team, Jack and Suzy Welch, writing in BusinessWeek suggest that creatives must be respected but controlled, if they’re going to add to the firm’s bottom line. Leading people who often don’t think of themselves as employees of anyone or anything, let alone followers embedded in an organization consisting of levels, layers, and […]
Alas, there will be no parade of icons, as The New York Times reports: Since 2004, consumers have been asked each year to vote for their favorite characters to join a “Walk of Fame” on Madison Avenue. Among the nine icons elected so far: the Aflac duck, Mr. Peanut and Tony the Tiger. The first […]
Erbert & Gerbert’s Human Flip Book was created by Colle+McVoy in Minneapolis. Erbert & Gerbert’s is a quirky sandwich shop with 46 Midwest locations.
You (Dan Armstrong and Dustin Black) work in Minneapolis surrounded by advertising greatness at every turn. Lions are being won, names made, etc. But you, in your infinite wisdom, have pulled the SPAM card. You and your creative partner are tasked with making the Hormel brand attractive to its intended audience. Yes, there is such […]
According toTNS Media Intelligence, top brewers cut measured media spending a whopping 24%, about $131 million, during the first six months of 2007, following a 12% cut during 2006. At the same time, the brewers insist they haven’t cut spending at all — and in many cases have increased it. They maintain those beer bucks […]
Pudding Media, a start-up based in San Jose, Calif., is introducing an Internet phone service today that will be supported by advertising related to what people are talking about in their calls. Say again? Pudding Media eavesdrops on phone calls in order to display ads on screen that are related to the conversation. Voice recognition […]
image courtesy of Flickr user kk+
Earlier this month, we took note of Goodby’s carless print ads for Hyundai. Now the foreign car company’s Think About It campaign is playing on TV and the intertubes. I like the site. It’s clean, the copy sings and the music is right. But there are no participatory media options. I know Apple’s cinema display […]