If you have taste, you don't flaunt it. Not so, says Hennessy. The cognac maker asks instead that you defy convention and "Flaunt Your Taste." To help you do that, Hennessy has a neat little PDF download that you can memorize. The obnoxious copy in Hennessy's manual suggests that: There is nothing more powerful in the world than beauty. Patience is the defensive strategy of the uninteresting. Quality and luxury and …
Ads To Icons: A Great Book But A Misleading Title
It's really too bad that Dr. Paul Springer, the author of Ads To Icons: How Advertising Succeeds in a Multimedia Age got saddled with, or settled for, a horrible looking book cover and a completely misleading title. Because you can really learn a lot from his book. If you're like me, you've watched all the new media/viral/buzz/web-based/experiential ad campaigns get lots of fawning press and attention without a lot …
Continue Reading about Ads To Icons: A Great Book But A Misleading Title →
Agreeable Fliers Found In Virgin Airspace
Are you a Virgin American? Apparently they're quite the quirky lot. Sean Gannan at Anomaly says, "Despite being a diverse and distinctive group of folks they can, impresario and idealist alike, find things to agree on - be it spectacular shoes, the relative merits of onboard plugs, or a celebratory bag of potato chips." …
Continue Reading about Agreeable Fliers Found In Virgin Airspace →
Delivision
Starting next week, labels touting the new prime-time lineup from CBS will appear on packaging and containers available at supermarket deli counters. So your half pound of sliced honey ham could bear a label that tells you to be sure to tune in for CBS shows such as "Viva Laughlin," "Cane" or "Two and a Half Men." "We do like the supermarkets as a place" to promote programs, said George Schweitzer, president, CBS …
Copy Contest In The Travel Category
Click to compete. …
Continue Reading about Copy Contest In The Travel Category →
But Jeff and Rich, There’s No Car In This Ad
[via The New York Times] …
Continue Reading about But Jeff and Rich, There’s No Car In This Ad →
Cartoons On Web 2.0 Trail
For the first time, Bugs Bunny and dozens of his animated companions at Time Warner Inc.'s Warner Bros. unit will be housed together on a single internet portal. The new Web site, dubbed T-Works, for "Toon Works," is scheduled to go live in April. It is the latest effort by a major Hollywood studio to control distribution of its content while simultaneously playing catch-up to established social-networking sites …
iFeel Like An Idiot. Not.
The news of Apple's iPhone price drop and subsequent mea culpa from Steve Jobs brought out a legion of naysayers, including one on this board who called buying a product on its launch day an "idiot tax." "Idiot tax"? Well, speaking as a genuine, stood-in-line-for-2-hours idiot, I wish more folks in corporate America would do what Steve Jobs did and try to make amends when they screw up. I hope all the "let's have a …