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Free Pharmies!
USA Today is running a brief, but interesting piece on a move that lends Publix a special PR glow. Seven popular antibiotics will be available free from Publix supermarkets for people with prescriptions, even if they have a health insurance provider that would pay for them. Fourteen-day supplies of the seven drugs, among the most commonly prescribed, will be available at all 684 of the chain's pharmacies in five …
Everyone Reports To Someone
Fallon is under new leadership, but that doesn't mean famously combative, Pat Fallon, has to like it. "This is certainly not how I would script it," 62-year-old Mr. Fallon said. Referring to his agency's new boss, Fallon said, "Kevin has 'Lovemarked' his way into clients. We've been saying that we'd rather outsmart the competition than outspend them for 26 years, but we've never taken the time and energy to promote …
Throwing Mass Marketing To The Wind
The New York Times is reporting on adveritsing's Brave New World--a place where French holding company, Publicis, intends to play a major role. Their goal is to transform advertising from mass messages and 30-second commercials that people chat about around the water cooler into personalized messages for each potential customer. In the United States, some companies are already running about 4,000 versions of an ad …
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What Would Jason Strider Do? (WWJSD?)
An article in today's "Sunday Styles" calls into question the validity of marriages performed by clergy with no sustained following. That is, the men and women who receive their credentials from The Universal Life Church in Modesto, California. The organization ordains 10,000 people a month, twice as many as in 2000, according to Andre Hensley, the church’s president. Eighty percent join the fold solely to perform …
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Preston Peeks Into Surreal Worlds
Diane Pernet on HRN PRSTN Heron Preston is a Junior Strategist at Naked Communications in NYC. He's also a man with a video cam and a YouTube page full of bare insights. Preston offers video interviews with Piers Fawkes of PSFK, Daniel Cherry of Wieden/NYC and Harry Bernstein of Berlin Cameron United, to name a few. Please watch them all. Having just done so, I'm struck by how exposed Preston's subjects are. It's as …
The High Cost of Pulling Riches from Silicon Valley Salt Mines
I didn't even need to open to the Business section of today's Sunday Times to find a disgusting article about wealth, status and the American dream. For today, the article is conveniently splashed across the front page. Hal Steger, the gentle creature depicted above, is a marketing executive worth $3.5 million. The $1.3 million house he and his wife own on a bluff overlooking the Pacific Ocean is paid off. Yet each …
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Enough Ketchup To Feed An Army
According to CNN, citizens in Collinsville, IL have partnered with the H.J. Heinz Co. to fill an 8-foot-tall, 4-foot-wide plastic pouch with 1,500 pounds of the condiment for a school fundraiser. "That's a lot of ketchup," said Tracey Parsons, a Heinz spokeswoman. The company donated 4,000 glass bottles of the condiment for people to buy for $1 and pour into the packet. Proceeds will go to the Collinsville Christian …
Yogurt — It Goes Good With Jewels!
The New York Times shares this "Ridiculously Thick Yogurt" ad from Fage, a Greek food company with U.S. distribution. After coming up with the idea to mix Fage's affordable luxury with the kind of non-affordable luxuries the word "luxury" was invented for, Fage's ad agency, Ogilvy New York, approached both Honora and Tourneau directly and worked with their in-house marketing departments on media placement and …
The Airwaves Will Be Free Again…This Message Brought to You By the Good People at Google
The Washington Post took a look at this Wall Street Journal (paid sub. req.) piece on Google's move into cellular communications and decided to write its own article on the development. Google has developed a prototype cell phone that could reach markets within a year, and plans to offer consumers free subscriptions by bundling advertisements with its search engine, e-mail and Web browser software applications. The …