More Random Notes From The Account Planning Conference

There are only two types of Account Planners in America: Forty-something Brits and Twenty-something Americans. That’s it. I’m not sure if that bodes well for the future of Account Planning, because those British accents can really give any presentation an aura of legitimacy. This whole conference is awash in…greenwashing. From carbon-neutral ad agency networks and […]

Planners Planning To Use Blogs To Plan Their Plans

Today at the Account Planning Conference, Aki Spicer from the Fallon Planning Blog and Ed Cotton from Butler Shine & Stern’s Influx Insights led an interesting discussion entitled “Blogging the Agency,” encouraging Account Planners to start blogs, use the blogosphere to find unique voices and encourage clients to take advantage of blogs and social networks. […]

Why Doesn’t Dennis’ Brand of Common Sense Sell?

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Editors Can Star

The American Society for Magazine Editors is whacked. According to Folio, the trade association is bent out of shape because XXL editor-in-chief Elliott Wilson appears in a Roccawear ad on his magazine’s back cover. “No person on an editorial staff should ever be involved in producing or participating in advertising,” says ASME executive director Marlene […]

Same Cake Asked To Feed More Mouths

Disruptive upstarts in the online media sphere have Time Warner-types on the run. The New York Post has more: Analysts and ad execs say established Internet sites – namely, the big portals and large content providers – are starting to feel the pinch after years of charging top dollar for space on their sites. The […]

Rovebot Becomes Walking Ad

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Content Just Wants To Be Free (Even When It Belongs to The Gray Lady)

According to The New York Post, New York Times executives – including publisher Arthur Sulzberger Jr. – made the decision to end the paper’s subscription-only TimesSelect service. While other online publications were abandoning subscriptions, the Times took the opposite approach in 2005 and began charging for access to well-known writers, including Maureen Dowd, Frank Rich […]

Sensational Headline Tops Yet Another Facebook Story (YAFS)

BusinessWeek had the effrontery to run yet another Facebook story (YAFS) with the sorry headline, “Fogeys Flock to Facebook.” I may be over 40, but damn, I am in no way prepared to handle the unbearable weight of that description. So screw BusinessWeek. I could point out, as the article does, how Facebook signs up […]

Labor Unions Attempt To Organize Chaos

According to Associated Press, a loosely formed coalition of left-leaning bloggers are trying to band together to form a labor union they hope will help them receive health insurance, conduct collective bargaining or even set professional standards. While bloggers work to organize their own labor movement, their growing numbers are already being courted by some […]

Random Notes From The Account Planning Conference

Being a copywriter, albeit a strategically-aware one, I’m a bit of a fish out of water here at the 4A’s Account Planning Conference. So I won’t analyze everything I’ve heard today, but I do have a few random observations I’d like to make: If there’s one theme I heard constantly today, it’s that our industry, […]