Her lines: “You know, if you’re a family that is struggling, and you don’t have health care, well you are invisible to this president. If you’re a single mom trying to find affordable child care so you can go to work, well, you’re invisible too. And I never thought I would see that our soldiers […]
I can’t recall ever seeing a book that specifically outlines the history of the advertising industry. But now we may have one: Ad Land: A Global History of Advertising by Mark Tungate. Mark Tungate is a British journalist based in Paris, and his book looks to be a great read. From the origins in the […]
According to Media Post, only one third of nearly 1,000 consumers Nielsen interviewed recently could recall any TV commercials they had seen. There are a million places to go with this kind of data. I might say people can’t remember their own phone numbers either. In fact, 21% of the people polled in this survey […]
Nokia, the world’s largest mobile-phone marketer, awarded its global network account to JWT last week. JWT will support local efforts in more than 80 markets worldwide. One market that desperately needs support is the U.S., where Nokia lags behind the competition. According to Business 2.0, Nokia may not be a minority player for much longer. […]
[via ODG Kyle Webster]
According to Adweek’s exploration of Naked’s explosive U.S. growth, the ascendency of communications planning in this nation is now underway. Naked is eyeing a major U.S. expansion for 2008. It intends to open offices in Los Angeles and Chicago to complement its New York outpost, another sign that communications planning is gaining favor here after […]
Chris Anderson of Wired says, “The question I get most often is how I can work for a blockbuster company, Conde Nast, by day and celebrate the decline of the blockbuster by night. My physics-geek answer: it isn’t hypocrisy, it’s wave-particle duality!” He goes on to explain how he uses his Long Tail strategy to […]
The Wall Street Journal looks at Columbus, Ohio’s favorite lingerie maker. Sharen Jester Turney, president and chief executive of the chain, told the paper that new yoga pants, sports bras and other athletic clothes could soon become a major portion of the retailer’s business.