From Wired, although I’m sure you’ll hear it all over the place today: Facebook plans to unveil a new advertising scheme later this fall. According to a recent Wall Street Journal report, Facebook is planning a system that will target ads based on the wealth of information people have placed in their Facebook profiles. The [...]
Good lord…it’s become a daily occurance, the recalling of something made in China. Now, it’s SpongeBob SquarePants address books that are being recalled: An Ohio importer recalled nearly 250,000 SpongeBob Square-Pants address books and journals made in China because the bindings might contain hazardous levels of lead paint, the Consumer Product Safety Commission said Wednesday. [...]
Today’s news that Monster.com is in review reminds me that this remains one of my all-time favorite television commericals: And don’t forget the ad industry-specific parody. Or was it a parody???
Google didn’t pay $1.6 billion for nothing. From USA Today: Here’s how it works: Sponsors and video publishers apply to participate at youtube.com/advertiser. Ad sponsors design a campaign that will appear on certain YouTube clips. The ads appear not as traditional 30-second “pre-rolls” but as “overlays” — which look a lot like the little messages [...]
Over at Talent Zoo, Whitney Friedrich, a young AE at DraftFCB, stirred things up by suggesting that new talent in the business, many times, lacks dedication: Wear your passion on your sleeve because it’s one of the only things that differentiates you. It’s not expected that you will have all the answers—or even that you’ll [...]
I remember the glory days of the mid 90′s, when America Online was my on-ramp to the information superhighway. I paid them every month, lots of people did. Floppy disks and dial-up modems were everywhere. I tell ya, I don’t even think about AOL anymore. This CNET news article suggests that AOL is having trouble [...]
In an Ad Age editorial, Rance Crain suggests it’s time for marketers to educate consumers about the real consequences of financial matters: The sad truth is that many financial marketers don’t want prospective home buyers and mortgage holders to understand the downsides of their transactions — that interest rates can go up without notice, that [...]
Tangerine Toad created a poll on PollDaddy that he’s running on his site and hoping to see on other ad blogs, in effort to expand the data pool and get a better read on the question at hand—whether or not the industry is ready to wean itself from the award show tit.