Optimus Pitches In

Chicago post-production house, Optimus, is lending a hand this weekend at Pitchfork’s Music Festvial, which starts today in Union Park. According to Sun Times ad columnist, Lewis Lazare, Optimus’ Joel Anderson is buddies with one of the Pitchfork fest organizers. Anderson and his Optimus partner Jan Maitland produced animated videos that will introduce several of […]

The Challenges Of Being A Cause Marketing Professional

Over at The Huffington Post, Jake Brewer, Director of Partnerships for Idealist.org, makes the case for the skills of nonprofit marketing professionals. Professionals who make the decision to work in the nonprofit sector are often seen by their corporate counterparts as “nice folks who can’t cut it in the real business world.” The funny thing […]

The Entreprenurial Gene Exposed

photo by Darcy Padilla Wired Magazine contributing editor Fred Vogelstein spent some time with Michael Arrington of TechCrunch. The result is a splendid look at one of the top bloggers in the universe. Arrington has turned his passion into a tidy business. Revenue from advertising, job listings, and sponsorships now totals about $200,000 a month. […]

Bosses Aren’t “Friends”

[via The Wall Street Journal] Share

Vegan CEO Of Kind Company Has Alternate Identity Online

Catharine P. Taylor left Adweek a few months ago but she is still churning out the ad news of the day, now on a Blogger site called Adverganza. In her latest offering she scolds Whole Foods Market CEO, John Mackey, for posting anonymously on chat boards about his company. She calls his actions “a crime […]

Learn To Learn On The Fly

David Armano is VP of Experience Design with interactive services firm Critical Mass. He prepared a presentation on breaking down workplace silos to deliver internally in Toronto this week. Here’s how he describes his deck: The changes that we are all feeling in the workplace and within our industries are requiring us to think and […]

Sting’s Sting (Sounds Familiar)

Rolling Stone Senior Editor David Fricke put together a cover story on The Police reunion last month. The piece has some interesting echoes for those who toil in advertising, or any creative field. Sting, sitting on a wooden stool as he sings and plays bass, abruptly cuts the song in midchorus. “Is there another way […]

Hollywood Scratches YouTube Itch

This week, one of Hollywood’s top digital agents–United Talent Agency digital head Brent Weinstei–is leaving the shop that represents movie stars such as Vince Vaughn and Johnny Depp to become the CEO of 60Frames Entertainment, a new company dedicated to handling the financing, ad sales and syndication of “professionally produced online content.” “We wanted to […]

Conceived In Thunder, Born From Lightning

Stuart Elliott of The New York Times looks at a distinctly Japanese approach to selling Subarus from Moon City Productions in New York City. In a campaign that is scheduled to begin online today, Subaru will promote the 2008 Impreza WRX by invoking the history, heritage and popular culture of its home country, Japan. The […]

Frustrated Flyers Take Note

Mahogany interiors, five-course meals and personal butler service will be available on several Amtrak routes starting this fall, as the national passenger railroad embarks on a new partnership with GrandLuxe Rail Journeys. The companies have teamed up to attach seven special GrandLuxe cars to regularly scheduled Amtrak trains. For Amtrak, the partnership will be a […]