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By David Burn
You know how credit is never given in an ad? Well, no more. The above print ad from Virgin Mobile gives credit to the photographer, which is especially nice since Virgin did not pay for the image. Their agency found it on Flickr and published it under a Creative Commons license. While this is an interesting idea, there are a few problems with it. One, neither the models nor the phtotographers were contacted, thus no …
By David Burn
Nielsen Buzz Metrics is stripping some of the gloss from the fledgling field of Viral and Buzz Marketing. According to their latest findings, high blog interest, or buzz, around new product launches is tightly linked to paid media spending. “Splintering media sources along with emerging consumer-generated media are challenging one-way, mass-media advertising models,” said Robert Mooth, vice president of product …
By David Burn
MediaBistro.com is one of the more useful web properties in my sphere. So I'm pleased to see its founder, Laurel Touby, cash in. According to The New York Times, Jupitermedia of Darien, CT has agreed to pay $23 million for the site. “This company is a true Internet success story,” Ms. Touby said. “This started as an offline community, a cocktail party, that turned into this Web site that actually makes money.” …
By David Burn
Duncan Watts, a Columbia University sociology professor, is rocking boats with his challenge to the influencer model that much modern day marketing relies upon. Brandweek endeavored to speak with Mr. Watts abou this ideas. Brandweek: Why aren't influentials as influential as everyone thinks? Watts: Common sense notions of cause and effect are deeply misleading with respect to social processes. It is relatively easy …
By David Burn
During this morning's commute some AdPulp fodder emerged from the car radio. NPR's Elizabeth Blair interviewed Reed Collins, a creative director at Leo Burnett about the transformation of a dozen 7-Elevens into Kwik-E Marts--a stunt meant to promote The Simpons Movie. Collins loves the move, in part because it was his team's idea. Collins says Burnett presented the concept to receptive managers at 20th Century Fox, …
By David Burn
Did you know that Brand Flakes for Breakfast and Make the Logo Bigger are related? Yep. And not just that, they've leased an innocent van, covered it in Plaid and are now en route to Dallas, TX via New England. Strange, I know. …
The state of Georgia, which has always seemed a little lax in the regulatory area, continues to go after deceptive auto advertising. From The Atlanta Journal-Constitution: The Governor's Office of Consumer Affairs announced fines of $1.66 million apiece against Smart Automotive Group and its owners, Michael Burst and Ben Burst, charging them with violating the Fair Business Practices Act. State officials say the fine …
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