The Perils of Contextual Advertising

Business 2 Point No

Forbes is reporting that unless a miracle happens, September’s issue of Business 2.0 will be the last for the publication. Among the reasons for the pending demise…the dollars typically spent on print advertising have given way to pay-per-click via Google AdWords and Yahoo’s Publisher network where advertisers have found a more efficient method of reaching […]

Flickr Becomes Free Stock House

You know how credit is never given in an ad? Well, no more. The above print ad from Virgin Mobile gives credit to the photographer, which is especially nice since Virgin did not pay for the image. Their agency found it on Flickr and published it under a Creative Commons license. While this is an […]

Buzz Loses Some Sting

Nielsen Buzz Metrics is stripping some of the gloss from the fledgling field of Viral and Buzz Marketing. According to their latest findings, high blog interest, or buzz, around new product launches is tightly linked to paid media spending. “Splintering media sources along with emerging consumer-generated media are challenging one-way, mass-media advertising models,” said Robert […]

MediaBistro Cashes Its Check

MediaBistro.com is one of the more useful web properties in my sphere. So I’m pleased to see its founder, Laurel Touby, cash in. According to The New York Times, Jupitermedia of Darien, CT has agreed to pay $23 million for the site. “This company is a true Internet success story,” Ms. Touby said. “This started […]

Toppling The Tipping Point

Duncan Watts, a Columbia University sociology professor, is rocking boats with his challenge to the influencer model that much modern day marketing relies upon. Brandweek endeavored to speak with Mr. Watts abou this ideas. Brandweek: Why aren’t influentials as influential as everyone thinks? Watts: Common sense notions of cause and effect are deeply misleading with […]

Ask Apu

During this morning’s commute some AdPulp fodder emerged from the car radio. NPR’s Elizabeth Blair interviewed Reed Collins, a creative director at Leo Burnett about the transformation of a dozen 7-Elevens into Kwik-E Marts–a stunt meant to promote The Simpons Movie. Collins loves the move, in part because it was his team’s idea. Collins says […]

Not A Black Turtleneck In Sight

Did you know that Brand Flakes for Breakfast and Make the Logo Bigger are related? Yep. And not just that, they’ve leased an innocent van, covered it in Plaid and are now en route to Dallas, TX via New England. Strange, I know.