You may have seen this before, but I haven’t: While lots of people take some responsibility for helping create this landmark spot, is anyone willing to claim responsibility for putting Rockwell in the soundtrack of this “making of” video?
Josh Bernoff of Forrester’s Groundswell blog says words are important. He also suggests we stop using one word, “users.” Try, just for a day, to stop using this word. You’ll be amazed at how differently you think about the world. Web users become people looking for information. Application users become employees trying to get stuff […]
Well, that sure didn’t take long. From Ad Age: The agency that “reanimated” the late popcorn founder Orville Redenbacher for ConAgra Foods has lost the brand, along with Slim Jim beef jerky in a $34 million account shift. ConAgra shifted the two brands from Crispin Porter & Bogusky to independent Venables, Bell & Partners, according […]
For more see ControlTheirMinds.com, HP’s back-to-school push. [via Adverganza]
Allen Adamson, managing director of the New York office of branding consultancy Landor Associates, put together an outline for brands looking to go mobile with their messages. And what brand isn’t? Among other things, he says mobile “is very personal.” Unlike TVs and PCs, which may be shared with other family members, a cellphone is […]
The Wall Street Journal (paid sub. req.) examines the booming business of outdoor advertising today. In particular, the paper looks at upstart Van Wagner, the nation’s fourth-biggest billboard business. With cities increasingly passing restrictions, the number of billboards — 168,000 nationwide last year — isn’t keeping up with demand. As a result, rents are rising. […]
Resistance is mounting to a new NFL ruling that forces photojournalists to wear vests with the logos of NFL sponsors Canon and Reebok while shooting games. “It totally goes against our Code of Ethics to force photographers to advertise as if they were some sort of NASCAR vehicle,” said John Long, the chair of National […]
I didn’t watch the entire Democratic Presidential debate last night, but it was formatted so that the questions were asked by ordinary people via their own YouTube videos. Each campaign also was given time to play their own video. Here’s the one from John Edwards: I’m not a huge fan of John Edwards, but I […]