McDonald’s is investing in experiential marketing. The QSR chain will host a free, 10-city concert tour featuring emerging recording artists performing in select McDonald’s parking lots. Consumers can view the concerts, check the tour schedule and buy concert T-shirts at McDLive. Fans can also can vote for their favorite artists. The musician or group with [...]
Content Partners Pave Way To Web
July 30, 2007 By Leave a Comment
Ad Age questions why print media brands have struggled to gain a foothold in the digital realm. The reasons vary, but it appears one print brand has it figured out. Complex magazine, where Complex.com is an important part of the brand footprint, has just formed partnerships with the independent blogs Nice Kicks, Nah Right, Bastardly [...]
Making Change In Redmond
July 30, 2007 By Leave a Comment
According to The Wall Street Journal, Microsoft has, throughout its history, been slow to grasp some of the computer industry’s most important technology shifts and business changes. Craig Mundie, Chief Research and Strategy Officer at the tech giant wants to change that. “The bulk of the population comes to work every day and makes the [...]
In Celebrity Obsessed Culture, Tawdry Gossip Turns To Gold
July 29, 2007 By Leave a Comment
Mario Armando Lavandeira Jr., better known as Perez Hilton, the self-proclaimed “Queen of All Media,” is on the front page of Sunday Styles today–a place normally reserved for the characters he writes about on his top drawer entertainment blog. With his shameless self-promotion and buffoonish appearance, Mr. Lavandeira, a childlike bear of a man, has [...]
Anomaly Forges Better Partnerships
July 27, 2007 By Leave a Comment
“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” -George Bernard Shaw BusinessWeek is running a fascinating look at Anomaly, the NYC shop that seeks intellectual property agreements from its clients, instead of the standard fees. [...]
4As Snubbed By Two of the Best
July 27, 2007 By 3 Comments
I didn’t think it was possible for W+K and Goodby to earn yet another degree of respect from me, but they have. According to Ad Age, neither agency feels the need to join the American Association of Advertising Agencies, commonly known as the 4As. Dan Wieden will never be part of the organization, according to [...]
Attempting to Help Denver Suck Less, Daily
July 26, 2007 By 2 Comments
A friend and former colleague from Integer Denver wrote to me today about The Denver Egotist, a new market-specific ad blog with mile high ambitions. Here’s what the site’s anonymous editor is thinking: The Denver Egotist Manifesto In order to promote creative growth in Denver, one must admit the city is conceptually stunted. It’s not [...]
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