In A Global Market, Corporate Reputations Need Polishing

Over at BusinessWeek, there’s a great article about corporations, their images and reputations, and whether those reputations affect their stock price. Many investment pros scoff at suggestions they can be influenced by image manipulation. And to most CEOs, corporate image is not something to fret about—at least, not until a crisis erupts, like an options […]

Everyday People Making Media…What’s Happening Here?

eMarketer’s front page offers two interesting counterpoints this morning. In one article, UGC Not Critical for Many Marketers, only 12% of senior marketing staff on the client side said UGC (also known as consumer-generated media, or CGM) was “very important.” In another report, titled User-Generated Content: Will Web 2.0 Pay Its Way?, eMarketer estimates that […]

Why Ad Peeps Keep Anonymous Blogs

Agency Tart is an anonymous account executive at an anonymous agency in an anonymous city (probably NYC). Sometimes all this anonymity bugs me, but not this time. Here’s her Independence Day finger in the eye: Did you ask our permission to take off work this week? That’s what a client said when I told him […]

It’s 2007.5, Best Have A Widget In Your Portfolio

The Wall Street Journal picked up on a study by Alloy Media + Marketing that reveals kids attitudes toward advertising on “their” social networking pages. Not surprisingly, preteens and teenagers don’t like banner ads and other interruptions from marketers. But the study found that in the right circumstances kids enjoy playing with ad-related features on […]

Can A Singer Like Fergie Sell Out Before She Sells Songs?

From The New York Post: If everyone has a price, Fergie’s is $4 million. The 32-year-old Black Eyed Peas singer is the first global star to consent to product placement in her songs – agreeing to include the provocative clothing line Candie’s in her lyrics. Is this just a 21st century way of jingle writing? […]

Bottled Water Is Waste Water

Eco-warrior, poet and educator Gary Snyder asks that you know where your water comes from. Literally. He wants you to determine which lake or river it comes from and via which drainage. Of course, this is something every person knew as a matter of survival before the concept of modern plumbing. Now, Charles Fishman writing […]

I Love The Premise

For some non-coastal bias, visit Whitewater, Wisconsin’s finest marketing blog, Fly-Over Marketing.

Doing A 180 In L.A.

I wouldn’t say Los Angeles is the friendliest of American cities, but 180 Amsterdam seems to be making a place for itself. According to Adweek, the agency is settling in to their Santa Monica digs (above a yoga studio). Last fall, the consumer electronics giant Sony awarded its U.S. business to the agency, which is […]

Power Point Turns 20

Lee Gomes brings Power Point into focus for readers of the WSJ’s Career Journal. Robert Gaskins was the visionary entrepreneur who in the mid-1980s realized that the huge but largely invisible market for preparing business slides was a perfect match for the coming generation of graphics-oriented computers. With major programming done by Dennis Austin, an […]

Don’t Assume

Catherine Remoussenard, senior professor in human resources and change management at the Burgundy School of Business in Dijon, France debunks some myths about organizational change. Don’t assume that organizations are naturally dynamic. Organizations reflect the people who constitute them — as a whole they are inclined to inertia. In part this reflects the fragmented nature […]